What Is the Gen Z Sustainability Intention Gap?: Values High, Budgets Low Gen Z passionately embraces sustainability ideals, yet financial realities and fast-fashion conditioning create a widening gap between intention and behavior. Eco Ideals Are Strong but Often Outpaced by Budget Limits: While 29% of Gen Z are genuinely committed eco-shoppers, 43% fall into “aspirational sustainability”—wanting to shop sustainably but defaulting to cheaper or more convenient options. This

What is the “Adult Advent Excess” Trend: The Rise of Grown-Up Countdown Consumerism This section captures how Advent calendars evolved from simple childhood traditions into high-margin, adult-targeted product ecosystems. • Luxury calendar explosion:  Adult-focused Advent calendars now span beauty, food, lifestyle, alcohol, toys, and novelty items, transforming December countdowns into premium unboxing rituals. High price tags (from £30 to £275+) shift the format into a modern

What is the "Secondhand Surge" Trend: Defining Gen Z's Rejection of Fast Furniture Culture A Conscious Rejection of Disposability  This...

What is the 'Packaging Power' Trend? This trend is a significant shift in consumer purchasing behavior, where the environmental...

Why it is the topic trending: Growing Consumer Demand for Sustainability: Nearly half of US shoppers actively seek out retailers that...

Why it is the topic trending: Recognized Gap Between Awareness and Action:  The article highlights a long-standing issue: while many...

Why it is the topic trending: Evolving Consumer Attitudes:  Consumers are no longer satisfied with vague "green" claims and are demanding...

Why it is the topic trending: Consumer Empowerment on Climate:  The article highlights how consumers, particularly younger generations,...

Why it is the topic trending: Shift in Sustainable Consumption:  The article discusses a decline in sustainable purchases due to economic...

1. Why It Is Trending Innovative Sustainability Messaging:  Brands are increasingly expected to demonstrate genuine environmental...

Why It’s Trending Sustainability is a hot topic as consumers increasingly demand eco-conscious practices from brands. However, not all...

Detailed Findings: Experts from Accenture, Aptos, Canopy, Hilco Consumer Retail, and NRF offer insights on the future of sustainability...

Detailed Findings In her January 1, 2025 article for The Conversation , Olaya Moldes Andrés, a Senior Lecturer in Marketing at Cardiff...

Detailed Findings: Lisa Eckmann's research, conducted in collaboration with the German supermarket chain REWE, explores the impact of...

Trends Overview : The report identifies 50 key trends across 10 sectors , including food , design , technology , travel , health ,...

Summary of Findings: The vintage store-within-a-store  concept is rising as contemporary brands like Banana Republic and Still Here...

Findings : Sustainability Importance : Gen Z (51%) values sustainability more than Baby Boomers (39%). Action Gap : Baby Boomers lead in...

Findings: Organic food and drink sales are outperforming non-organic products, with UK organic sales rising by 6.4% compared to 5.4% for...

Findings: A new Bain & Company survey of nearly 19,000 people reveals that 76% of the global population sees eco-friendly living as...

Summary of Findings: A recent survey of 1,000 UK consumers reveals that 73% of shoppers prefer online apparel orders to be shipped from...