Why It Is Trending Caviar has transitioned from an elite delicacy to a mainstream food trend due to increased accessibility,...

Why It’s Trending The demand for dupes (affordable replicas of high-end products) is surging, driven by economic uncertainties, rising...

Overview In a bold and flavorful move, El Pollo Loco introduced the Mango Habanero Fire-Grilled Chicken  to its menu, targeting consumers...

Overview In an eye-catching move, McDonald's introduced the McExtreme Tutti Pepperoni burger to its menu in Spain on January 21, 2025....

Overview The fashion industry is grappling with the evolving concept of authenticity as "dupes"—copycat or counterfeit products—gain...

Detailed Findings: Marks & Spencer's £79 Cotton Rich Waxed Quilted Parka Coat is going viral and selling out quickly. The jacket is being...

Detailed Findings: Casual dining is witnessing gradual recovery with improving margins and plans for outlet growth in 2025. QSR is...

Detailed Findings Shift in Consumer Expectations: Consumers prioritize quality and experience  over mere affordability in restaurant...

Walmart Partners with Rebag to Offer Luxury Resale Detailed Findings: Walmart has launched a partnership with Rebag, an online resale...

Detailed Findings: A high-quality replica of the iconic Hermès Birkin bag sold for about $80 on Walmart's marketplace went viral on...

Detailed Findings: Viral "Wirkin":  A $78 bag resembling the Hermès Birkin, sold by third-party sellers on Walmart's website, went viral...

Detailed Findings: Cynthia Mersten's article from the San Francisco Chronicle  explores the emerging trend of “NDA wines,” a new...

Detailed Findings Economic Backdrop: Inflation and Sluggish Growth:  Persistent inflation since 2021, with only moderate declines in some...

Detailed Findings: Value Beyond Price:   For grocery shopping, consumers ranked quality (56%) and taste (52%) above cost (47%) when...

Detailed Findings: Burger King Japan Launches Kyoto Whopper:   A new Whopper featuring a "special rice patty" developed in partnership...

Findings : Luxury brands have lost over 50 million customers  (10% of their customer base) in the past two years. Price hikes  have...

Findings Private Label Growth : Store brands are outperforming national brands, with sales growth outpacing national brands (2.3% vs....

Findings: Price Increases Alienate Consumers:  Recent luxury price hikes (e.g., 66% at Dior, 59% at Chanel) risk alienating both...

Key Findings Prestige Beauty Outperforming Mass Market: Prestige beauty grew 7%  in the first nine months of 2024, compared to 2%  growth...

Findings: The overall US beer market declined by -3.6% in volume  (Jan-Aug 2024 vs. 2023), with only Indiana showing growth (+0.5%)....