Findings Emerging Category : American single malt whiskey is gaining momentum, offering an alternative to traditional bourbon. Defined by...

Summary: Comprehensive Analysis of the Article Findings Gen Z, aged 12-27, is a critical consumer group with $12 trillion projected...

Findings: Craft Spirits Growth:  The craft spirits industry, currently valued at $21.4 billion , is expected to grow to $117.4 billion by...

Findings: Starbucks is simplifying its menu as part of a broader turnaround strategy under new CEO Brian Niccol, aiming to improve...

Findings: Gucci’s Q3 2024 results reflect declining performance, attributed to external factors like market conditions and regional...

Findings Gen Z is moving away from mascara in favor of a minimal, natural look popularized by the “clean girl” aesthetic, inspired by...

Findings Gen Z’s luxury preferences are evolving away from fast fashion and dupes towards authenticity, sustainability, and quiet luxury....

Findings: Travelers in 2025 are shifting away from popular, crowded destinations and opting for quieter, lesser-known spots  that offer...

Findings The research by Billion Dollar Boy shows that 65% of consumers are purchasing creator-founded products, with younger consumers...

Findings Rare Beauty, founded by Selena Gomez, launched its first global brand campaign titled “Every Side of You,”  under the “Love Your...

Findings: The consumer landscape will be marked by a desire for balance between control and unpredictability, driven by constant changes...

Findings: Tequila is booming, expected to reach $30 billion by 2028, with strong consumer interest in premium, authentic, and innovative...

Findings : European jewelry houses like Bulgari , Cartier , Pomellato , and others are expanding their influence in China by holding...

Findings: Brits are moving away from "gimmick" restaurants like TGI Fridays , Karen's Diner , and Salt Bae's Nusr-Et Steakhouse , opting...

Findings : Successful franchisors are distinguished by their proactive approach to industry challenges, focusing on innovation,...

Trend: Gen Z’s Influence on the Food Industry:  Gen Z is driving a shift in the food industry towards authenticity, bold flavors, and...

Findings: Natural look is in:   The focus is on dewy, luminous skin and enhancing natural features. Boldness is embraced:  There is a...

Summary: Engaging Young Consumers on Social Media Findings: Social media is the primary channel for brands to reach young consumers....

Celebrity Fashion Trends for Fall 2024 Summary This article highlights several unexpected celebrity fashion trends set to dominate Fall...

Summary of "How To Create ‘Effortless Skin,’ Fall’s ‘Very Demure’ Beauty Trend" Findings: The effortless skin aesthetic prioritizes an...