Why is the topic trending? Celebrity Adoption:  High-profile celebrities like Selena Gomez, Rihanna, Angelina Jolie, Isabelle Huppert,...

Why the Topic is Trending: "Butter Yellow," a soft, inviting shade, has rapidly transitioned from a micro-trend into a versatile,...

Why is this topic trending? The Insomnia Cookies Break-Up 12-pack is trending because it's a timely and emotionally resonant product...

Why It Is Trending Michael Kors is challenging conventional notions of sex appeal by redefining "sexy" as the act of wearing...

Detailed Findings: A study commissioned by Heinz and conducted by Walnut Limited examined the neurological effects of comfort foods,...

Detailed Findings: The article by Kayla Marci examines two pivotal themes shaping retail in 2025: the rise of "athleisure"—a fusion of...

Detailed Findings: Sleepwear as Outerwear:  Elegant pajamas are being worn as travel outfits, beach cover-ups, and everyday wear, driven...

Findings The trend of wearing dresses with trainers, popularized by Lily Allen in the Noughties, is making a comeback this festive...

Findings : Californian style, characterized by an effortless and relaxed aesthetic, is becoming a prominent fashion influence across the...

Findings The 2024 State of the Sides report by Campbell’s highlights that over 55% of Americans prefer Thanksgiving side dishes over...

Findings : The Fall 2024 fashion trends focus on balancing comfort with style, featuring a mix of timeless classics and bold,...

Findings Despite a nostalgic nod to glamour with the return of the Victoria’s Secret show, today’s bra market is driven by evolving...

Findings: Gen Z’s relationship with bars  has shifted due to the impact of the COVID-19 pandemic. Many in this age group, who turned 21...

Findings:  Consumer breakfast habits have shifted towards more flexible, emotional, and experiential dining. Breakfast is no longer...

Findings: Comfort and affordable luxury  will be key drivers in food trends for 2025, with consumers seeking indulgent experiences...

Findings: The overarching theme for Autumn/Winter 2024 is a focus on real fashion —practical, tactile materials with a grounded, everyday...

Summary of Findings: The Pumpkin Spice Obsession:  The pumpkin spice latte (PSL) is a seasonal favorite that taps into consumers' comfort...

Findings: Owen Han gained significant popularity on TikTok by sharing creative sandwich recipes. His first viral video in 2021 featured a...

Findings: The SS25 fashion collections displayed a significant shift toward simplicity, lightness, and the reinvention of traditional...

Findings: Boxers for women have become a popular casual fashion trend, especially as outerwear. Celebrities like Kristen Stewart and...