Insight of the Day: Roblox Is Winning Among Younger Consumers – Here’s Why Brands Should Take Notice
Findings: Roblox is rapidly gaining popularity, particularly among younger demographics like Gen Z Â and Gen Alpha . The platform is seen...
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InsightTrendsWorld
- 8 hours ago
- 3 min
Insight of the Day: Why Guinness’ partnership with the Premier League makes plain sense
Findings: Guinness has replaced Budweiser as the official beer sponsor of the Premier League for the 2024-2025 season. Data from YouGov...
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InsightTrendsWorld
- 1 day ago
- 2 min
Insight of the Day: Comic Relief US Announces 2nd Annual Kids Relief Concert in Roblox
Findings: A new immersive music festival experience is available inside Roblox, featuring artists like Imagine Dragons, Conan Gray, d4vd,...
3 views0 comments
InsightTrendsWorld
- 2 days ago
- 2 min
Insight of the Day: How the masochistic marketing trend is driving drinks sales
Findings: There's a rising trend of using unconventional and provocative marketing in the drinks industry. Brands are using themes of the...
2 views0 comments
InsightTrendsWorld
- 5 days ago
- 3 min
Insight of the Day: Set-jetting' is the latest travel trend - have you joined in?
Summary of Set-Jetting Travel Trend Findings : Set-jetting, the practice of visiting locations featured in popular TV shows or films, is...
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InsightTrendsWorld
- 5 days ago
- 2 min
Insight of the Day: Does Streaming Hurt Theaters? This Survey Says It Helps
Findings: Streamers are also moviegoers: Â 61% of streaming users surveyed saw at least two movies in theaters in the past six months....
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InsightTrendsWorld
- 5 days ago
- 1 min
Insight of the Day: Where are viewers most likely to notice promotional campaigns for new movies?
Findings: Social media and TV are the top channels for noticing new movie promos (44% each). In-theater promos are noticed by 30% of...
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InsightTrendsWorld
- Sep 11
- 2 min
Insight of the Day: Grocers Should Not Ignore Today's Food-Focused Teens
Findings: Teens Spend Significant Time Thinking About Food:  Teenagers spend an average of 135 hours annually, accumulating to 39 days...
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InsightTrendsWorld
- Sep 11
- 2 min
Insight of the Day: The State of Travel in 2024
Summary of Findings: Experiential Travel on the Rise:  Consumer spending is shifting towards experiences over material goods, with the...
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InsightTrendsWorld
- Sep 11
- 2 min
Insight of the Day: FOMO Fuels the Fun: Gen Z Confesses to Event-Driven Overspending, According to New MERGE Study
Findings : Gen Z often overspends at events, with 85.8% of respondents exceeding their budgets. The excitement and event atmosphere drive...
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InsightTrendsWorld
- Sep 10
- 1 min
Insight of the Day: Guests can now book a tattoo package at The Standard's High Line and East Village hotels
Findings: The Standard hotels in NYC offer a unique "Inked Out" room and tattoo package, in collaboration with Atelier Eva tattoo studio,...
2 views0 comments
InsightTrendsWorld
- Sep 10
- 2 min
Insight of the Day: TV audiences are plummeting, so how is sport bucking the trend?
Findings: Despite overall declines in TV viewership, live sports continues to attract large UK audiences. Events like the Euro 2024 final...
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InsightTrendsWorld
- Sep 10
- 2 min
Insight of the Day: How grocers are building their in-store music playlists
Findings: Music significantly impacts the atmosphere in grocery stores, enhancing the shopping experience. Playlists are tailored to...
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InsightTrendsWorld
- Sep 9
- 3 min
Insight of the Day: The Shift in Luxury Travel Experiences
Findings: Shift in Luxury Travel Preferences: Â High-income households (earning over $150,000) are moving away from traditional luxury...
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InsightTrendsWorld
- Sep 9
- 2 min
Insight of the Day: Asian consumers can now discover and book travel experiences directly within TikTok
Summary: The article details the partnership between Klook (a travel experience booking platform) and TikTok to enable in-app travel...
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InsightTrendsWorld
- Sep 9
- 2 min
Insight of the Day: 3 Brands Letting Young Consumers Shop What They Watch
Summary The article highlights the growing trend of brands integrating shopping directly into the entertainment young consumers...
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InsightTrendsWorld
- Sep 8
- 2 min
Insight of the Day: TikTok Turns the Grocery Store Into a Vacation Destination
Summary: The article explores the rise of "grocery store tourism," a trend fueled by social media, where travelers actively seek out...
1 view0 comments
InsightTrendsWorld
- Sep 5
- 3 min
Insight of the Day: Gen Z ‘the most receptive to ads at sporting events’
Findings: Gen Z consumers (18-24) are more likely to notice and respond to advertisements at sporting events compared to older...
8 views0 comments
InsightTrendsWorld
- Sep 4
- 2 min
Insight of the Day: With its new 'dream crafting' methodology, LEGO wants to help kids direct their dreams
Findings: LEGO DREAMZzz is an animated kids' show that follows high-school friends who engage in dream world adventures using 'dream...
1 view0 comments
InsightTrendsWorld
- Sep 4
- 2 min
Innovation of the Day: Whimsical Snack Machines
Findings: Jaffa Cakes introduced its new cola bottle flavor through an interactive out-of-home (OOH) campaign designed to engage Gen Z...
1 view0 comments
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