Findings Draft Beer Dominance : Draft beer accounts for 52.3%  of all out-of-home beer volumes in the US, surpassing packaged beer’s...

Findings Shorter Videos : Kids shows, such as "Bluey," are becoming shorter, averaging around seven minutes per episode. Simpler Pop...

Findings Loss of Fun : The report highlights that drinks retail has become more functional and less fun, leading to a decline in consumer...

Findings : Consumers’ expectations for 2025 revolve around creating value beyond just price, offering experiences that satisfy their...

indings Rising Costs and Financial Strain : Food and labor costs have increased significantly for independent full-service restaurants...

indings Silent Travel : A growing trend where travelers seek destinations and experiences emphasizing tranquility, mindfulness, and...

Findings: Millennials and Gen Z prioritize travel over career growth , often choosing more paid time off instead of promotions or raises....

Findings: Value-Driven Choices:  Travelers prioritize experiences that offer value for money , with all-inclusive packages and early...

Findings: Flavor Bombs:  The blend of sweet and spicy (called "swicy") will dominate menus, alongside umami-rich ingredients like soy...

Findings: Ghost Tequila has experienced a 20% growth in sales  in 2024, driven by demand for spicy cocktails, particularly from Gen Z and...

Findings Bird’s Eye launched its "Chicken Shop" range with an immersive pop-up event designed to attract late-night snackers.The event...

Findings The live music industry has rebounded strongly post-pandemic, reaching an estimated £3.3 billion in the UK in 2023. Large-scale...

Findings Shift to Slow and Responsible Travel : Travelers are prioritizing immersive, sustainable, and off-the-beaten-path experiences,...

Findings Emerging Trend : Rising temperatures and overtourism in traditional Mediterranean destinations are driving interest in cooler,...

Findings: Solo Travel:  25% of women aged 65+ travel solo, compared to only 4% of those aged 18–24. Motivations:  Older women seek...

Findings: Noctourism:  Increased interest in nighttime travel experiences like stargazing, dark-sky destinations, and celestial events....

Findings: The UK music industry contributed £7.6 billion in GVA  to the economy in 2023, up 13% from 2022. Music exports generated a...

Findings : 44% of Brits now prefer a Gin & Tonic (G&T)  over tea when socializing, slightly surpassing the 41% who still favor tea. The...

Summary of "Snacky Skewers, Wonky Forks: Dining Trends of 2024" Findings: Dining Trends Loved in 2024: Snacky Skewers:  Skewers dominated...

Findings: Customer Service Complaints: Mistakes:  Reviews mentioning errors rose by 6.9% , with issues like inaccurate orders,...