Findings: The rise in working from home (WFH) culture in the UK has shifted dining patterns, making Sundays busier for restaurants like...

Findings: The drinks industry is focusing on global travel retail (GTR) as a key growth area, driven by rising traveller numbers...

Findings: Ireland Beer Market:  Beer continues to be Ireland's most popular alcoholic drink, holding nearly 43% of the market. Lager...

Findings : Interest in sports  is growing, with 20%  of Americans being "extremely interested" in sports, the highest level since 2019....

Findings : McDonald’s  is launching the Chicken Big Mac  on October 10, 2024, with a multichannel marketing campaign  that includes a...

Findings : Hilton’s 2025 Trends Report  highlights a new breed of travelers, termed "Travel Maximizers,"  who seek to balance adventure...

Findings : Gen Z expects physical stores  to offer the same instant, personalized, and frictionless experience  they get online. 69% of...

Findings: Leaked photos suggest Starbucks is planning to release two Wicked -themed drinks, Elphaba’s Green Elixir and Glinda’s Pink...

Findings: Serial Dependence in Food Choices : The study reveals that our food ratings are influenced by our previous judgments. If a food...

Findings: Rapha, celebrating its 20th anniversary, emphasized its heritage with an archival exhibition and cycling activations. The "Past...

Findings : Travelers seek balance between relaxation and high-impact adventure, prefer digital services, value slow travel, and favor...

Findings : A survey by Saturn Visual Solutions identified the top 10 brick-and-mortar stores in the UK considered the most "fun" by...

Findings : A significant proportion of young UK consumers, particularly 18- to 24-year-olds  (25%) and 25- to 34-year-olds  (27%), have...

Findings : Nearly 20%  of leisure travelers are motivated to travel specifically for new culinary experiences , a trend that is expected...

Summary of Findings: Nutter Butter’s Absurdist TikTok Strategy:  The brand has embraced absurd, surreal humor on TikTok, centering its...

Summary of Findings: London’s Luxury Hotel Boom:  Post-pandemic, London is witnessing a surge in high-end hotel openings. New...

Summary of Findings: Many parents, such as Adam and Tami Shields, enjoy kid-free trips to Disney, finding the experience more relaxed and...

Findings: The Spring-Summer 2025 collections  at New York Fashion Week  featured a mix of European  and Mexican influences , while London...

Findings: Mercedes-Benz, in collaboration with Sony Pictures Entertainment , has introduced the RIDEVU service , an immersive in-car...

Summary: In 2025, consumers will increasingly prioritize experiences over physical goods , blending shopping with entertainment and...