Trend: Indulgence. Fall indulgence is not disappearing, but consumers are looking beyond the predictable sweetness that has defined seasonal menus. Salted brown butter latte searches have jumped 900% year over year and salted maple latte searches 550%, while consumer research cited by The Food Institute finds 47% think pumpkin is overrated and one in four are completely over it. The emerging Swavory Flavors trend is introducing salt and savory notes into familiar sweet treats

Trend: Discovery. Matcha helped make Japanese tea culture familiar to mainstream consumers; now restaurants are beginning to explore what might come next. Hojicha — Japanese roasted tea — is starting to appear on chain restaurant menus, signalling an early shift from one established tea trend toward broader flavour exploration. The emerging Hojicha Rising trend is therefore less about replacing matcha than expanding the consumer's tea repertoire. For restaurants, the challeng

Music is becoming less constrained by release dates as social platforms give older songs new cultural lives. Kyla's 2008 UK garage track "Do You Mind," Oasis' "Wonderwall" and Katy Perry's "The One That Got Away" have all found renewed momentum through TikTok, reaching consumers who may remember the original releases alongside younger audiences discovering them for the first time. The broader shift is toward discovery without dates: digital culture can make yesterday's music