Restaurants Are Turning Loyalty Into Entertainment Restaurant marketing is increasingly evolving from static rewards systems into entertainment-driven participation ecosystems built around urgency, exclusivity, and digital hype. The rise of “Drops” reflects this transformation by turning limited-time offers, surprise giveaways, and exclusive rewards into highly engaging social-media-style events designed to generate emotional excitement and repeat app engagement. The trend is

Claire’s taps into viral squishy toy culture to attract Gen Alpha shoppers The transformation of Claire's highlights a major retail shift where stores are evolving into experience-driven destinations shaped by viral trends . By focusing on sensory toys from brands like NeeDoh, Sunny Days, and Tataba, Claire’s is capitalizing on the growing phenomenon of “squishy hunting” —a trend where consumers search for specific tactile toys and share the experience online. This transforms