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Consumer & Business Trends
You arrived in the realm of Insights and Trends. InsightTrendsWorld mission is to deliver ideas for your business, to boldly go together where no one has gone in the land of information. You will find daily updates on new surveys,studies,research, insights and trends around the world.
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Insight of the Day: The case for and against brands changing how they market to men after recent election results
Findings Young men overwhelmingly supported Donald Trump and rightwing parties in recent elections, sparking discussions about marketing...
InsightTrendsWorld
Dec 3, 20246 min read
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Insight of the Day: Welcome to the age of atomisation, a trend marketers might miss
Findings: The Age of Atomisation : Single-person households and solitary lifestyles are becoming a significant global phenomenon, with an...
InsightTrendsWorld
Nov 25, 20243 min read
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Insight of the Day: How Inclusivity Is Driving K-Beauty’s Second Wave
Findings K-beauty is transitioning from skincare dominance (first wave) to makeup-skincare hybrids , body care, and fragrance (second...
InsightTrendsWorld
Nov 22, 20243 min read
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Insight of the Day: Key insights into Britons’ attitudes towards beauty and personal care
Findings : Thinness and Beauty : 26% of Britons believe beauty is synonymous with being thin (28% of women vs. 23% of men). Purpose of...
InsightTrendsWorld
Nov 16, 20243 min read
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Insight of the Day: How and why fashion brands should target ‘Silver Spender’ in 2025
Findings : The over-50 demographic, or "Silver Spenders," is a growing and under-served segment with significant spending power. This...
InsightTrendsWorld
Nov 16, 20243 min read
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Insight of the Day: From kidults to senior gamers, brands play with blurred generational divides
Findings : Brands are increasingly moving away from age-based segmentation, focusing instead on creating products and experiences that...
InsightTrendsWorld
Nov 14, 20243 min read
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Insight of the Day: How Gen Z & Millennials approach fashion differently
Findings: Gen Z and Millennials share a focus on quality, value, and affordability in fashion, but Gen Z places higher importance on...
InsightTrendsWorld
Nov 12, 20242 min read
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Insight of the Day: The beauty industry is already thinking about gen alpha Pre-adolescents are the next big customers
Findings Generation Alpha, born approximately from 2010 to 2025, is emerging as the next significant consumer group in the beauty...
InsightTrendsWorld
Nov 7, 20243 min read
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Insight of the Day: Political Views Affect Entertainment Viewing Choices
Findings: TV audiences are split politically, with 41% identifying as “moderate,” and preferences often align with political ideology....
InsightTrendsWorld
Oct 29, 20243 min read
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Insight of the Day: Meet the Changemakers: Five Minutes with DEWEY
Summary of Findings: Chamiah Dewey, founder of DEWEY , launched a pioneering fashion brand designed specifically for adults under 5 feet...
InsightTrendsWorld
Oct 13, 20244 min read
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Insight of the Day: Thin is back in! Fashion insiders fume as Size 0 ‘clothes hanger’ models once again the runway norm
Summary of Findings: Recent global fashion weeks in New York, London, Milan, and Paris have shown a significant reduction in size...
InsightTrendsWorld
Oct 13, 20243 min read
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Insight of the Day: The Ozempic effect? Fashion brands abandon size inclusivity on SS25 runways
Summary of Findings Runway Trends : The Spring/Summer 2025 runways showcased a concerning lack of body diversity, with 94.9% of the...
InsightTrendsWorld
Oct 11, 20244 min read
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Insight of the Day: How Target Is Bucking Industry Trends and Growing in Mass Market Beauty
Summary of Findings: Target has experienced significant growth in its beauty category, contributing to a 2.7% rise in overall sales in...
InsightTrendsWorld
Oct 8, 20243 min read
87 views
3 comments
Insight of the Day: Alcohol industry embraces inclusivity and premiumisation to appeal to Gen Z
Findings: Alcoholic beverage (alcobev) brands are increasingly focusing on inclusivity and premiumization to appeal to younger...
InsightTrendsWorld
Oct 7, 20243 min read
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Insight of the Day: Is the whisky category becoming more accessible?
Findings : Spirits companies, including Suntory Global Spirits , La Martiniquaise-Bardinet , MacDuff International , and Cotswolds...
InsightTrendsWorld
Oct 4, 20244 min read
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Insight of the Day: What If Gen Z Was "The Happy Generation?"
Summary of Findings: Juvenoia: The article discusses "juvenoia," a term describing an irrational negativity towards younger generations...
InsightTrendsWorld
Sep 29, 20243 min read
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Insight of the Day: 'The Substance' Completely Flips a Stale Horror Trend on Its Head
Findings: The Substance is a satirical body horror film that explores societal pressures on women to maintain youth and beauty,...
InsightTrendsWorld
Sep 25, 20243 min read
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Insight of the Day: New research shows inclusive advertising boosts bottom line, with sales up by 16%
Findings: A global study by the Unstereotype Alliance and Oxford University's Saïd Business School has demonstrated that inclusive...
InsightTrendsWorld
Sep 18, 20243 min read
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Insight of the Day: Coach is the New 'It' Brand for Gen Z
Findings: Coach has successfully revamped its brand, becoming a favorite among Gen Z consumers. Between January and June 2024, spending...
InsightTrendsWorld
Sep 17, 20243 min read
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Insight of the Day: Inclusive brands outperform in the beauty market, SeeMe Index reveals
Findings: The SeeMe Index, an AI-driven platform, reveals that inclusive beauty brands are growing 1.5 times faster than their less...
InsightTrendsWorld
Sep 17, 20243 min read
9 views
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