Findings: 6 in 10 adults worldwide  consider social media influencers to be useful sources of information, particularly about Travel...

Findings: Virtual influencers  are gaining traction among brands like Dior, Calvin Klein, and BMW. Lil Miquela, a top CGI influencer, has...

Findings: Yelp’s 2023-2024 trend report highlights a rise in women-owned businesses, dubbed the “sheconomy,” with a 17% increase in new...

Findings: Corporations are increasingly trying to incorporate Gen Z slang into their marketing efforts to reach younger audiences on...

Findings: A growing number of U.S. adults, particularly young adults, are regularly getting news from TikTok. The share of adults...

Findings: Fashion Week, once a space for creativity and craftsmanship, has increasingly become dominated by celebrities and influencers....

Findings : Social media is playing an increasingly important role in political communication, especially for Gen Z , who are 58% more...

Findings : Phocuswright’s research on social media usage in travel examines how travelers engage with platforms specifically for trip...

Findings : Cambodian gin brand Seekers Spirits gained significant traction in Mongolia through a unique cultural collaboration involving...

Findings: TikTok Shop has become a significant e-commerce player in the U.S., competing with giants like Amazon. Gen Z is increasingly...

Findings: Adding salt to coffee is an emerging trend gaining popularity, particularly through social media platforms like TikTok. The...

Findings: There is a growing trend among British consumers for "mini" versions of alcoholic beverages, with 47% expressing interest in...

Findings: Consumers primarily prefer humorous ads (50%) in entertainment and social media apps. Gen Z is highly influenced by...

Findings: US fast-food chains are successfully expanding in the UK, driven by factors such as: Social media marketing Unique offerings...

Findings: Unexpected Brand Partnerships:  Logan Moffitt's popularity on TikTok with his cucumber salad recipes has attracted...

Findings: The landscape of information broadcasting has evolved dramatically over the decades, with social media platforms like TikTok...

Findings: Crumbl Cookies, a viral bakery that began in Utah in 2017, has rapidly expanded across the U.S., becoming the fastest-growing...

Findings Frequent frozen beverage buyers are 43% more likely to switch banks soon compared to infrequent buyers. They are four times more...

Findings: Online celebrity influence is strong:  Gen Z consumers in Western Europe and North America are making purchases based on...

Key Findings: Gen Alpha (born after 2010) significantly influences beauty industry growth despite their young age. Social media fuels...