Findings: Gen Z increasingly trusts video content creators more than traditional public figures like celebrities, politicians, or...

Key Points TikTok's Lasting Impact:  TikTok trends may be short-lived, but they have a long-lasting effect on the beauty industry and...

Findings: The frozen grape trend on TikTok has led to a significant increase in grape sales (18% year-over-year). TikTok's influence on...

Summary: Buc-ee's, a gas station chain known for its unique offerings, has successfully expanded its customer base to include Gen Z...

Findings: Social media has become indispensable in the travel industry, influencing how people plan trips, choose destinations, and share...

Rice-zempic, a mixture of rice water and lime juice, has gone viral on TikTok with claims of weight loss benefits. However, experts...

Summary: PepsiCo launched FLVR, a TikTok-based food entertainment channel, to engage Gen Z and millennial consumers and expand...

Summary: The report "Young Persons’ Money Index 2023/24" found that 23% of young people learn about finances from social media and...

Findings: TikTok is a major platform for beauty brands, with 71% of beauty users saying it influences their product choices. Startups are...

Findings: A chocolate muffin served in the Olympic Village at the Paris Olympic Games has become a viral sensation, garnering widespread...

Key Points from the Article: Social Media is the Top Source of Movie/TV Recommendations: Gen Z and Millennials rely heavily on social...

Key Points from the Article: Gen Z's Love for Pistachios: The article highlights the growing popularity of pistachios among Gen Z...

Findings TikTok beauty trends are propagating unrealistic beauty standards, often through the use of filters and viral challenges. These...

Key Findings: Miniature cocktails are in demand:  Nearly half of British drinkers, particularly Gen Z, desire "baby" versions of their...

Findings:  K-beauty products remain popular in India despite the fast-changing beauty trends. The popularity is driven by a combination...

Findings: Influencer Impact:  85% of consumers have researched, purchased, or considered a product after seeing it on social media. Food...

Findings: Color analysis, a trend from the 1980s, has made a comeback, particularly on platforms like TikTok, where individuals engage in...

Findings: TikTok beauty creators are combining product knowledge with storytelling to captivate audiences. Key Takeaway: Successful...

Findings: Makeup Drop Culture on TikTok: Makeup brands like Milk Makeup, E.l.f. Beauty, Huda Beauty, and Benefit Cosmetics have mastered...

Findings: Summerween's Rise in Popularity: While originating from the fictional town of Gravity Falls in the animated show "Gravity...