What is the Erosion of the Holiday Anchor Day  Trend: Rebuilding Trust in a Bot-Dominated Market This trend signifies the widespread consumer disillusionment with the traditional mega-shopping days, Black Friday and Cyber Monday, driven by pervasive digital threats and the loss of their unique value proposition. The core implication is that convenience has been overshadowed by anxiety and distrust . Mass Exodus from Anchor Days:  Two in five Americans ( 42% ) are not planning

What Is the Synthetic Reality Trend: Viral Illusions in the Age of AI Video AI video generation is transforming social media into a landscape of infinite, artificial realities — where content authenticity is secondary to virality. Fiction masquerading as fact Sora  allows users to create videos of anything imaginable — from dogs rescuing babies to celebrities in false scenarios — making deception effortless and engagement addictive. The collapse of visual truth Once considere

What is the “Zen-Less Gen Z” Trend? – A Generation Slipping From Thriving to Surviving The “Zen-Less Gen Z” trend refers to a striking...

Why it is the topic trending: Divergent Fortunes:  The stark contrast between Better Nature's success and Beyond Meat's struggles...

Why it is the topic trending: Generational Differences in Consumerism:  The article highlights significant disparities in brand trust...

Why it is the topic trending: This article addresses the growing scrutiny surrounding the fast fashion industry and its impact on both...

Why it is the topic trending: Consumer Confusion About Food:  The article addresses the widespread confusion consumers face when making...

Why it is Trending Tariff Impact : Recent U.S. tariffs have significantly affected the cost structure for restaurants, making ingredients...

Why is this topic trending? Economic pressures on consumers:  Trump’s tariffs have significantly increased costs for imported goods,...

Why Food industry trust in the dumps" : This part reflects the overall finding of the EIT Food Consumer Observatory survey: consumer...

Why it is the topic trending: Ofcom Rule Change Impact:   The article discusses the impact of Ofcom's new rules banning surprise...

Detailed Findings: The Edelman Trust Barometer surveyed over 32,000 people across 28 countries, revealing rising global distrust in...

Detailed Findings (Organized by Trend): Trust Collapse:  Declining trust in both institutions and fellow citizens, creating economic...

Detailed Findings High Concern for Food Safety : 81% of consumers are at least somewhat concerned  about food recalls, with 31% being...

Findings Self-Sufficiency : Consumers are taking control of their well-being, finances, and lifestyles, driven by economic uncertainty...

Findings Consumer trust online is diminishing due to scams and AI-generated content. Parenting challenges with digital technology are...

Findings The report reveals that 77% of consumers have noticed shrinkflation in grocery products, with snacks, packaged desserts, and...

Findings: Consumer trust in brand information is crucial, with 61% of surveyed consumers prioritizing trust in information provided by...

Findings: Significant consumer distrust in food companies regarding honesty and health impacts of products. High levels of processing,...

Findings The 11th Future Risks Report by Ipsos and AXA reveals escalating global anxiety, with 90% of people worldwide sensing an...