Summary: The concept of "skimpflation," where companies reduce the quality of products or services while maintaining the same price, is...

Findings : Social media is playing an increasingly important role in political communication, especially for Gen Z , who are 58% more...

Findings: Shrinkflation, the practice of reducing product size without lowering prices, has become a widespread business strategy during...

Findings: As the election nears, 80% of U.S. adults are following politics at least somewhat closely, up 9 percentage points from the...

Findings A significant number of US consumers are concerned about encountering questionable content on social media, particularly...

Findings: Price is the primary driver of consumer tech purchases. Functionality, durability, and reliability are also crucial factors....

Findings: Rise in Shrinkflation:  Shrinkflation, where product sizes decrease while prices remain the same or increase, is becoming more...

Findings: Food Recalls and Declining Trust:  Recent food recalls have decreased consumer confidence in food safety. Impact on...

Summary: Findings: US parents consider brands advertising on kids/family content more trustworthy. Families are increasingly consuming...

Summary: The article discusses how wine medals can be leveraged to boost sales in the competitive New Zealand wine market. It explains...

Findings: Generation Alpha, born between 2010 and 2024, is the first generation entirely born in the 21st century. They are growing up in...

Findings: Merchant steering, where retailers offer discounts for using specific payment methods, is not as common as expected. Consumers...

The beauty industry often uses scientific jargon and claims to sell products, a practice known as science-washing. However, these claims...

Telecom Consumer Frustration: Summary & Implications for Brands Findings: Significant trust deficit: A survey by Accenture reveals a lack...

High Extra Costs Drive Online Cart Abandonment in the US Key Stat: Almost half (48%) of US adults abandoned their online shopping carts...

Findings: Consumer skepticism towards influencer marketing is on the rise due to perceived inauthenticity. The Desire Company offers a...

Findings: Luxury brands' reputations are declining, even as overall brand reputations improve. This decline comes at a challenging time...

Key Statistics Trust Level: Less than half (46%) of European consumers trust food manufacturers, down from 48% in 2021​ Sustainability...

The article discusses the growing concern among consumers regarding the transparency of food contents, leading to a decline in trust...

The impact of a brand's social media presence on consumer trust is increasingly significant, with a majority of social media users...