Why the trend is emerging: Economic Exhaustion Meets Content Abundance Streaming subscription costs surpassing $100 for major services combined with cable-cutting acceleration have pushed price-sensitive viewers toward free, ad-supported platforms while YouTube's TV dominance proves advertising-supported content can deliver comparable satisfaction. The streaming market matured from early-adopter phase into mass-market penetration, fundamentally changing audience composition f

What Is the Loyalty With a Wandering Appetite Trend: Loving the Brand, Watching the Options Main findings: This trend captures consumers who feel genuine emotional attachment to fast-food brands while actively keeping alternatives visible. Loyalty remains real and meaningful, but it is continuously evaluated against value delivery, service experience, and personal alignment. Loyalty Without Lock-In:  Consumers describe themselves as loyal, yet resist automatic repeat behavior

What is the Value Luxury Trend: The Democratization of Quality and Aspirational Affordability The Value Luxury Trend is the strategic pivot by major grocers to elevate store-brand quality and design, making "generic" products not just affordable alternatives, but aspirational purchases preferred by high-income consumers seeking both efficacy and value. This trend signifies the complete erosion of the stigma historically associated with store brands, transforming them into leg

What Is the Trend: “Mobile App as Rescue Launcher” In challenging economic conditions, casual dining brands are leaning heavily on mobile apps to maintain traffic and engagement. Shake Shack is using its app to deliver value-led promotions (such as $1 sodas and $3 fries) targeted at cost-conscious diners. The brand is funnelling web traffic directly into the app for smoother ordering and conversion, reducing friction between browsing and buying. The app is positioned as a “tr

What is the “£5 Meal Deal” Trend: A strategic reassertion of value by QSRs using curated bundles to restore affordability and drive customer traffic. The £5 (or equivalent price-point) curated meal bundle is being adopted by fast-food and QSR (Quick Service Restaurant) operators as a strategic lever to reassert value, drive footfall, and combat “menu fatigue” in an era of elevated food costs and consumer price sensitivity. Many QSRs are packaging a main item, fries, a drink,

What is the Fastest-Growing QSR Category Trend? In a year when many fast-food restaurants are struggling to hold customer traffic, three...

What Is the "Bulk Wine Opportunity" Trend? The "Bulk Wine Opportunity" trend refers to the massive oversupply of wine in California — an...

What is the Chocolate Price Surge Trend? Cost Inflation Meets Consumer Indulgence Cocoa prices have more than doubled in the last two...

What is the Value Menu Trend? The value menu trend is a strategic response by the foodservice industry to consumer price sensitivity,...

The "Extra Value Meals" Trend This trend is centered on McDonald's strategic reintroduction of its "Extra Value Meals" discount menu....

What is the Extra Value Meal Revival Trend ? Bundled Savings Return : Starting September 8, McDonald’s will reintroduce its Extra Value...

What is the "Pixel Value" Trend? The "Pixel Value" trend is the phenomenon of Google bringing high-end, previously "Pro"-exclusive...

Why It’s Trending: Family Value Meets Seasonal Strategy Perfectly Timed Back-to-School Relief  – The start of the school year is one of...

Why Brand Value is the New Currency In today's fiercely competitive and rapidly evolving food industry, a brand's success is no longer...

Why the Price is Right: The Resurgence of the Value Menu The trend of fast-food customers, especially those with lower incomes, pulling...

Why It Is the Topic Trending: The Chicken Sandwich as a Cultural Barometer Heightened Fast Food Competition : The so-called Chicken...

Why it is the topic trending: The Fast Food Frenzy for Value and Novelty Intense Fast Food Competition:  The quick-service restaurant...

Why it is the topic trending:  Why the Definition of Consumer Value is Evolving Economic Uncertainty:  Inflation and looming global...

Why it is the topic trending:  Why McDonald's Value Menu Addition is Newsworthy Value Focus in QSR:  The addition of a new item to...

Why it is the topic trending: Cost of Living Crisis Impacting Dining Habits:  Rising inflation has led to French diners eating out less...