Overview Taco Bell and Doja Cat are teaming up again for the brand’s 2025 Big Game ad , but this time with a unique twist: the spotlight...

Overview Echoing the celebrity tequila boom, actors, models, and pop stars are increasingly entering the lucrative nonalcoholic beverage...

Detailed Findings: Matthew McConaughey's unique tuna salad recipe, initially shared on a podcast, has gone viral on TikTok. Valley Farm...

Detailed Findings: Campaign Overview : The new Sparkling Ice Caffeine campaign features Emmy Award-winning actress Annie Murphy. Murphy...

Detailed Findings: A security camera video captured Lady Gaga making a low-key visit to a Burger King in King City, California. The video...

Detailed Findings: Hidden Valley Ranch launched a unique marketing campaign featuring a pizza signed by Eli Manning using their new Easy...

Detailed Findings: Offseason Pivot:  Philadelphia Phillies' All-Star first baseman, Bryce Harper, has unexpectedly become a TikTok...

Detailed Findings: Sabrina Carpenter’s collaboration with Dunkin’ for the limited-time drink, ‘Sabrina’s Brown Sugar Shakin’ Espresso,’...

Detailed Findings: Miley Cyrus Embraces the "Yeti Coat" Trend:  Miley Cyrus was photographed wearing a shaggy brown peacoat with a...

Findings: Rising Nepotism in Fashion:  The fashion industry increasingly features high-profile "nepo-babies" (children of celebrities),...

Findings :Celebrity beauty brands have become a significant part of the beauty industry, with various high-profile figures launching...

Summary of Findings: The new TikTok trend centered around Beyoncé involves people humorously thanking the pop star for everything from...

Findings: CivicScience data reveals that 16% of U.S. adults  are influenced by celebrity endorsements when purchasing products, with...

Findings: Celebrity-backed drinks brands, especially in spirits like tequila, whiskey, and rum, tend to outperform the overall alcohol...

Findings: Celebrity-backed brands generally outperform their categories, especially in spirits like whisky, rum, and tequila. Growth is...

Summary of "Sabrina Carpenter's hit song 'Espresso' has been a soundtrack of summer and brought viral attention to the coffee category,...

Summary of Lobos 1707 Campaign: Findings: Lobos 1707 has launched a new digital campaign starring LeBron James and Victoria Justice. The...

Petra Collins' I'm Sorry Collection Relaunch: Key Points and Implications Key Findings: Relaunch of Exclusive Collection: Petra Collins...

Findings: The fashion industry is increasingly aligning itself with the world of sports, particularly with major events like the...

Findings: Tequila is on track to overtake vodka as the top-selling spirit in the US. Teremana Tequila, co-founded by Dwayne "The Rock"...