Findings: Gen Z’s relationship with bars  has shifted due to the impact of the COVID-19 pandemic. Many in this age group, who turned 21...

Findings:  Consumer breakfast habits have shifted towards more flexible, emotional, and experiential dining. Breakfast is no longer...

Findings: Comfort and affordable luxury  will be key drivers in food trends for 2025, with consumers seeking indulgent experiences...

Findings: The overarching theme for Autumn/Winter 2024 is a focus on real fashion —practical, tactile materials with a grounded, everyday...

Summary of Findings: The Pumpkin Spice Obsession:  The pumpkin spice latte (PSL) is a seasonal favorite that taps into consumers' comfort...

Findings: The TikTok "Tavern Food" trend  is characterized by hearty, rustic, and cozy dishes that evoke autumnal and medieval vibes....

Findings: Owen Han gained significant popularity on TikTok by sharing creative sandwich recipes. His first viral video in 2021 featured a...

Findings: The SS25 fashion collections displayed a significant shift toward simplicity, lightness, and the reinvention of traditional...

Findings: Boxers for women have become a popular casual fashion trend, especially as outerwear. Celebrities like Kristen Stewart and...

Findings: The rustic food trend is gaining momentum, driven by a consumer shift away from fine dining and towards simplicity, comfort,...

Findings: 2024’s record-breaking heat waves have triggered the rise of “coolcations,” where travelers seek cooler destinations to escape...

Findings: Real Fashion:  The overarching theme is a focus on practicality and comfort, with less emphasis on extreme silhouettes and more...