Detailed Findings On-Trade Revival : Key markets like China, Germany, Italy, Mexico, the UK, and the US are seeing a resurgence in...

Core Trends Overview In the TikTok era, #core trends  represent digital tribes that unite young consumers around shared aesthetics and...

Findings Changing Social Habits : Gen Z and Millennials are not partying or drinking as much as previous generations did in their early...

Findings : eSIM Benefits : 87% of travelers find eSIMs crucial due to their low roaming costs and reliable connectivity. Awareness Gap :...

Findings 91% of 13-39-year-olds (Gen Z and Millennials) use at least one peer-to-peer (P2P) payment app. These apps are integral to how...

Findings : Generational Trends : Gen Z  is driving growth in specialty coffee, preferring out-of-home consumption as part of social...

Findings: Pet ownership has surged, with 56% of people identifying as pet parents, and nearly half of them are new to pet ownership. Pets...

Findings: Gaming and reading are the two most popular hobbies among Gen Z, with a noticeable gender divide: Gen Z men primarily gravitate...

The automotive industry is undergoing significant transformation, driven by advancements in electric vehicles (EVs), autonomous driving,...

Findings TOCA Social combines soccer, socializing, and technology in an interactive sports bar. The concept is designed to attract a...

Findings : Grazing platters have become popular among Gen Z for their aesthetic appeal, adaptability to different dietary preferences,...

Findings: Loneliness  is a growing crisis, especially among younger generations, with over one in five adults  feeling lonely globally....

Findings: Astrid , a Czech skincare brand, has launched Sleepover Weekend  from 7-10 November 2024  to encourage customers to reconnect...

Findings: Gen Z  frequently uses location-sharing  features on social media, such as Snapchat’s Snap Map , to share real-time updates...

Gen Z is experiencing an intensifying loneliness epidemic, with headlines consistently identifying them as the loneliest generation. This...

Summary: Gen Z is embracing Friendsgiving even more enthusiastically than Millennials, thanks to their strong love for hosting intimate...

Summary of Findings Subculture Influence : Subcultures play a major role in shaping the passions, preferences, and behaviors of Gen Z and...

Findings: Gaming is integral to daily life  for young people aged 16-24, with 91% playing mobile, console, or PC games. Over half (53%)...

Findings: Collaborative Playlists : Gen-Z accounts for 52% of all collaborative playlists and 60% of all "Blend" playlists shared on...

Findings: Dining In Gains Popularity : In 2024, 55% of consumers prefer dining at restaurants compared to 43% in 2023, reflecting a shift...