Trend: Fandom. Topic: Character-Themed Seasonal Food. Entertainment fandom is moving beyond screens and merchandise into everyday food experiences. Krispy Kreme’s limited-edition Looney Tunes Halloween collection turns familiar characters into edible experiences, combining nostalgia, seasonal excitement and highly visual design. The bigger shift is toward food as cultural participation, where buying a treat also becomes a way to engage with characters and entertainment worlds

Trend: Fandom. Entertainment audiences increasingly want deeper relationships with the fictional worlds they already care about, encouraging studios to expand successful franchises beyond individual films. Fast & Furious, which has generated more than $7 billion globally across 25 years, is moving further into television with a Peacock series planned for 2028. Rather than treating a successful franchise as a sequence of releases, Hollywood can increasingly treat it as a story

Trend: Fandom. Music fandom is moving beyond listening, streaming and attending local shows as fans increasingly travel to participate in the artists, festivals and music communities they love. Live Nation research across 14 countries shows how concerts, festivals, tours and residencies are influencing where fans travel, turning Music Tourism into a powerful expression of participation. Why Everyone Is Talking About It: The Artist Is Becoming the Destination Live music is inc

Trend: Fandom. Gen Z wants to do more than discover new music — audiences want to follow emerging artists and experience their journey toward mainstream success. Adéla’s rise from TikTok hits to debut album reflects the growth of Fan-Built Pop Stars, where fans increasingly want to Be Part of the Rise. Why Everyone Is Talking About It: Gen Z Has a New Pop Princess YPulse describes Adéla as “Gen Z’s next pop girl,” highlighting the momentum created by her TikTok hits and debut

Entertainment fandom is moving beyond watching and into everyday life. Jollibee’s Forgotten Island collaboration shows how the traditional movie meal is evolving into something much bigger: consumers can eat themed food, collect merchandise, wear limited-edition apparel and visit transformed restaurants connected to the entertainment they love. As audiences look for more immersive ways to participate in fandom, movies are becoming worlds consumers can physically experience ra

The biggest entertainment franchises are no longer defined by a single format. When a series builds a passionate audience over years, that loyalty creates opportunities to expand successful stories into movies, live action, streaming, games, merchandise and increasingly theatrical events. One Piece shows how sustained fandom can turn a successful series into an entertainment ecosystem — and ultimately take its most important stories to the biggest screen. Why Everyone Is Talk

The Future of Entertainment: Fans Are Becoming Unofficial Distributors The relationship between audiences and film distribution is changing as online communities increasingly participate in how movies circulate across the internet. Rather than simply watching films through official platforms, highly engaged fan communities are sharing, reposting, and redistributing content across social media and video platforms. One recent example involves The Angry Birds Movie, where more t