Why? Marinara sauce is the number one pasta sauce in America primarily because of its simplicity, versatility, and familiarity :   ...

Why? Budget-Consciousness:   As highlighted in the article, avoiding peak season hotel costs  is a major driver. Hotels, especially in...

Why It Is Trending Modern diners increasingly demand fresh, organic, and sustainable food, and hyper-local menus directly address these...

Why it is the topic trending: Pizza Hut’s introduction of the Jiro-style Ramen Pizza is capturing attention due to its innovative...

Why It’s Trending Shein’s disruptive rise has forced a reconsideration of traditional manufacturing locations for luxury brands. In the...

Overview: Heinz Canada launched an ad campaign highlighting its "Made in Canada" credentials after Prime Minister Justin Trudeau...

Detailed Findings: The article examines how luxury brands are approaching Chinese New Year (CNY) campaigns during the Year of the Snake....

Detailed Findings: Starbucks Losing Ground in China:  Starbucks is facing intense competition in China from local coffee and tea chains...

Detailed Findings: Shift to IRL Discovery: 90% of young US consumers discover local businesses by exploring their neighborhoods,...

Findings Campaign Objective : The Society of Independent Brewers and Associates (SIBA) launched a campaign to help consumers identify...

Summary NMI’s survey highlights the strong emotional and practical factors driving consumer support for small businesses, particularly...

Findings : France’s dedication to artisan food culture is upheld by festivals, producer guilds, and strict regulations that protect the...

Findings: The Worldchefs Congress 2024, led by Unilever Food Solutions (UFS), introduced eight influential culinary trends: Flavour...

Findings: Gen Z shoppers (ages 18-27) prefer independent retailers over chain stores, with 75% favoring unique shopping experiences. A...

Findings : Kraft Heinz has adjusted its condiment offerings for the Chinese market by localizing both flavors and usage occasions. The...

Key Findings: Food systems contribute heavily to climate change:  More than a third of global greenhouse gas emissions come from food...

Findings: Collaborations with Local Influencers and Designers : Global brands like Asics and Ugg are collaborating with Chinese designers...

Summary of Findings: A LendingTree survey reveals that while 90% of Americans believe shopping locally benefits their community, factors...

Findings : Commune , a Manila-based cafe, partnered with Google Philippines  to create the Bibingka Latte , inspired by a traditional...

Summary: KFC and McDonald's are expanding aggressively in China, especially in lower-tier cities.  They see growth potential in these...