Findings :Luxury deodorants are rapidly emerging as a prominent category in the fine fragrance industry. Brands like AKT, Salt & Stone,...

Findings :The mixer category is shifting from mass-produced, generic options to premium, artisanal offerings. These new mixers feature...

Findings :Super-premium gin, priced above $28.30 per bottle, is experiencing significant growth among Millennials and Gen Z, even as...

Findings :Heineken reported lower-than-expected sales in the third quarter of 2024, with revenue declining by 5.5% year-on-year to €9.07...

Findings: A new trend is emerging in premiumization within the alcohol market, as purchasing decisions are being influenced by shifting...

Findings: Erewhon , a high-end grocery store in Los Angeles, has become a cultural phenomenon, especially among Gen Z and influencers. It...

Findings : Starbucks is shifting away from discounts under new CEO Brian Niccol to focus on its premium, handcrafted coffee offerings....

Findings: The American whiskey industry is facing challenges similar to those encountered by craft beer, including market saturation,...

Findings: Tequila’s Popularity is Booming : Once seen as a spirit for shots, tequila is now a complex, premium drink enjoyed in...

Findings:  New Zealand consumers are increasingly seeking quality and taste when choosing premium drinks in On Premise settings, such as...

Summary of Findings :Luxury deodorants are gaining traction as consumers demand more from everyday personal care products. The market is...

Findings: Alcoholic beverage (alcobev) brands are increasingly focusing on inclusivity and premiumization to appeal to younger...

Findings : After two decades of rising consumer spending on premium alcohol, the trend is reversing due to economic pressures and a...

Summary of Findings: Return to Pre-Pandemic Levels : Coffee consumption outside the home has rebounded, reaching its highest level since...

Findings: The gin category is performing well within a declining spirits market, with increased market share, second only to tequila and...

Findings: Pistachio has become a rising star in confectionery, with web searches up 60% since 2019. Social conversations about pistachios...

Summary: Valentino Beauty's Strategy:  Leverages its haute couture heritage to differentiate itself in the competitive luxury beauty...

Findings: The mixer category has evolved dramatically, moving beyond traditional flavors like Indian tonic to embrace a broader range of...

Summary: The article highlights the growing popularity of ice cream in the UK, evidenced by increased sales and consumer...

Findings: El Dorado, a premium rum brand from Guyana, is leveraging the growing trend of premiumisation in the rum category to expand its...