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Consumer & Business Trends
You arrived in the realm of Insights and Trends. InsightTrendsWorld mission is to deliver ideas for your business, to boldly go together where no one has gone in the land of information. You will find daily updates on new surveys,studies,research, insights and trends around the world.
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Beauty: “THE ERA OF FRACTURED FANDOM: Why Gen Zalpha Loves Beauty but Won’t Love Your Brand”
What Is the “Fragmented Beauty Loyalty” Trend: Emotional Beauty Without Brand Attachment A structural shift where Gen Zalpha pours money into beauty but refuses to anchor long-term loyalty to any single brand, creating a volatile, discovery-driven, pluralistic marketplace. Gen Zalpha beauty spending is high, but loyalty is at an all-time low. Despite beauty being among their top three spending categories, only two beauty brands — Ulta Beauty (#74) and Maybelline (#100) — mad
InsightTrendsWorld
6 days ago18 min read
Automotive: The Fluid Frontier: How EVs Are Rewriting Brand Loyalty
What Is the Fluid Frontier Trend: Brand Fluidity and the Rise of the EV-First Consumer The automotive industry is undergoing a radical transformation — from legacy loyalty to lifestyle-driven fluidity .Consumers are no longer loyal to badges; they are loyal to brands that evolve, connect, and align with their digital-first values. EVs as Lifestyle Symbols: Electric vehicles have transcended function — they now represent ethics, innovation, and status. As sustainability becom
InsightTrendsWorld
Nov 86 min read
Shopping: Trend Loyalty: The End of Lifelong Brand Devotion
Why is the Trend Loyalty Phenomenon? Hype over History The core trend is the shift from traditional, history-based brand loyalty to...
InsightTrendsWorld
Oct 98 min read
Shopping: Loyalty Lines Drawn: Millennials Edge Out Gen Z in Brand Allegiance, Price Still Rules
Why it is the topic trending: Why Generational Differences in Brand Loyalty Matter Divergent Consumer Behavior: The survey highlights...
InsightTrendsWorld
Jul 111 min read
Travel: Loyalty Fatigue? Why European Travelers Are Rethinking Travel Reward Programs
Why it is the topic trending (bullets, detailed description): Shifting Perceptions of Loyalty: The article highlights a change in how...
InsightTrendsWorld
May 1714 min read
Automotive: Survey Says: EV Owners Are (Mostly) Happy With Their Electric Cars
Why it is the topic trending: Growing EV Market Share: The fact that nearly 9% of vehicles sold in America last year were electric...
InsightTrendsWorld
May 149 min read
Travel: Barclays Report Shows Travelers Rely on Rewards
Why is the topic trending? Increased Reliance on Travel Rewards: The Barclays 2025 Travel Rewards and Loyalty Report indicates a growing...
InsightTrendsWorld
May 68 min read
Shopping: Tariffs Might Test Your Loyalty to a Brand
Why it is the topic trending: Impact of Tariffs on Consumer Prices: The article discusses how tariffs and other economic factors are...
InsightTrendsWorld
Apr 259 min read
Automotive: EV owners more satisfied with their cars than owners of traditional fuel vehicles
Why it is the topic trending: Surprising Satisfaction Levels: Despite concerns about cost and range, the survey reveals higher...
InsightTrendsWorld
Apr 157 min read
Restaurants: Value Is the New Battleground for Loyalty
Why Is This Topic Trending? Economic Pressures: Rising prices and tighter budgets force consumers to be more selective about where they...
InsightTrendsWorld
Apr 149 min read
Restaurants: Some trends come and go, but teens' love for Chick-fil-A endures
Why Is This Topic Trending? Consistent Teen Loyalty: Chick-fil-A has topped the Piper Sandler “Taking Stock With Teens” survey for seven...
InsightTrendsWorld
Apr 1410 min read
Shopping: Trump’s tariffs mean brands will lose customer loyalty—and winning it back is incredibly hard
Why is this topic trending? Economic pressures on consumers: Trump’s tariffs have significantly increased costs for imported goods,...
InsightTrendsWorld
Apr 75 min read
Travel: Budget airlines are getting their loyalty schemes all wrong
Why It Is Trending Shift Toward Subscription Services : Consumers are used to monthly fees for streaming, news, and other services, which...
InsightTrendsWorld
Mar 307 min read
Automotive: Car buyers 'more disloyal to motor brands than ever' as new Chinese makes expand choice
Why the topic is trending: Shifting Brand Loyalty: The core reason is the significant decrease in brand loyalty among car buyers, making...
InsightTrendsWorld
Mar 2010 min read
Restaurants: How should QSRs rethink their loyalty programmes?
How should rethink? Move Beyond Transactional Rewards: Shift from traditional points-based systems that primarily focus on discounts....
InsightTrendsWorld
Mar 187 min read
Insight of the Day: GlobalData webinar to reveal why super switchers churn from streamers
Why It Is Trending The trend of "super switchers" churning from streaming services is trending due to the increasing competition among...
InsightTrendsWorld
Mar 124 min read
Insight of the Day: Brand loyalty is declining, but the death knell isn’t ringing yet
Why is Brand Loyalty Declining? Brand loyalty is currently declining, primarily driven by the rising cost of living. Consumers are...
InsightTrendsWorld
Feb 248 min read
Insight of the Day: Frequent flyers have spent years staying loyal to airlines. Now airlines are giving them ‘the middle finger’
Why is this topic trending? Changes to Airline Loyalty Programs: The article discusses significant changes being made to airline...
InsightTrendsWorld
Feb 2212 min read
Insight of the Day: Cool Brands - the teen top 25
Why is the topic trending? The latest Cool Brands report reveals which companies have captured the attention of Gen Z teens across the...
InsightTrendsWorld
Feb 84 min read
Innovation of the Day: Free QSR Coffee Discounts
Why it is the topic trending: This offer is generating buzz because it rewards loyal Starbucks customers with a tangible benefit—a free...
InsightTrendsWorld
Feb 74 min read
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