Beauty: The Rise of Astrological Beauty: How TikTokers Are Finding Their Perfect Look in the Stars

What is the Rising Sign Makeup Trend?

The Rising Sign Makeup Trend is a beauty phenomenon on TikTok where users consult their astrological rising sign, also known as their ascendant, to determine the most flattering makeup look. The trend is based on the idea that your rising sign represents how you appear to others and your "outward vibe," which can be channeled through makeup.

• Intuitive Beauty: It's a shift away from traditional makeup rules (e.g., what suits your skin tone or hair color) and towards a more intuitive, energy-based approach.

• Personalized Guidance: The trend provides a personally-curated guide to beauty that aims to make the wearer feel their most confident and attractive.

Why it is the Topic Trending: From Science to Spirit

This trend is gaining popularity because it aligns with a growing desire for personalization and self-discovery in the digital age.

• A Promise of Confidence: TikTokers claim that doing makeup according to their rising sign makes them feel their prettiest and can even attract positive attention, sometimes referred to as "princess treatment."

• TikTok as a Trend Engine: The platform's format, which allows for short, easily digestible tutorials and community-driven content, has made astrology-based trends highly shareable and influential.

• A Novel Approach: For beauty fans who feel like they've tried every look and followed every rule, this trend offers an innovative and fresh way to approach their routine.

Overview: The Aura-Based Aesthetic

At its core, the rising sign makeup trend is about aligning one's beauty routine with their perceived inner energy or aura. It’s an embrace of a more holistic view of beauty where looking good is intrinsically linked to feeling good. This new philosophy suggests that a person’s true beauty can be expressed by enhancing their cosmic self rather than just their physical traits.

Detailed Findings: A Cosmic Beauty Blueprint

The trend provides specific guidelines for each rising sign, translating astrological archetypes into actionable beauty tips.

• Scorpio Risings: Are encouraged to channel their "dark feminine energy" with looks that are intense and seductive, such as a smokey eye in darker shades.

• Pisces Risings: Are guided toward "fairy vibes" with soft, ethereal looks, including shimmery highlighters and pastel eyeshadows.

• Virgo Risings: May find that natural, refined, and "clean" makeup looks make them feel most confident, emphasizing a polished and flawless base.

• Leo Risings: Are encouraged to go for bold, shimmery makeup, a sharp cat-eye, and a luminous base that allows them to "shine."

• Gemini Risings: Are seen as playful chameleons, with makeup that is always different, from luminous to grungy.

Key Success Factors of the Trend: Emotional Connection

The trend's success is rooted in its ability to forge an emotional and personal connection with the consumer, moving beyond product performance alone.

• Emphasis on "Feelings": The focus is on how the makeup makes the wearer feel their best, which is a powerful driver of consumer behavior.

• Personalized Empowerment: It gives users a sense of having a personally-curated, "made for them" routine, which is highly valued in today's market.

• Spiritual Alignment: The trend's connection to astrology taps into a growing cultural interest in spirituality and self-discovery.

Key Takeaway: Beauty is Becoming More Intuitive

The most significant takeaway is a fundamental shift in the beauty industry from a prescriptive, "one-size-fits-all" model to a highly personalized and intuitive one. This trend is a testament to the idea that consumers are seeking deeper, more meaningful connections with their beauty routines.

Main Trend: The Rise of Intuitive Beauty

The main trend is Intuitive Beauty, a movement where consumers are using personal intuition, energy, and non-traditional frameworks like astrology to guide their product and routine choices.

Description of the trend: The Aura-Driven Routine

The Intuitive Beauty Trend is a form of self-expression where the consumer's inner state and personal energy, rather than external rules, dictate their makeup choices. It's a way for consumers to create a beauty routine that feels authentic to who they are, both physically and spiritually.

Key Characteristics of the Core trend:

• Rejection of Prescriptive Rules: It moves away from rigid guidelines based on skin tone or face shape, advocating for looks that simply "feel right."

• Emphasis on Emotional Well-being: The trend prioritizes the emotional benefit of a beauty look, such as confidence and empowerment, over its purely aesthetic outcome.

• Non-Traditional Frameworks: It uses non-traditional systems, like astrology and energy, as a source of inspiration and guidance.

Market and Cultural Signals Supporting the Trend:

• Astrology in the Mainstream: The mainstreaming of astrology and spirituality, particularly among younger generations.

• The Power of TikTok: TikTok's role as a primary source of trend discovery and community-building allows for the rapid spread and normalization of niche ideas.

• Consumer Desire for Personalization: A broad market desire for highly personalized experiences that feel unique and curated.

What is consumer motivation: A New Form of Personalization

• The Search for "The One": Consumers are motivated by the desire to find a makeup look that is uniquely and truly theirs, a perfect match that makes them feel beautiful.

• Curiosity and Discovery: A curiosity about astrology and a willingness to experiment with new and innovative beauty concepts.

What is motivation beyond the trend: The Glow-Up

• Self-Empowerment: A desire to feel in control of their self-image and to use makeup as a tool for personal empowerment.

• The Pursuit of "Glow": The trend is linked to the popular "glow-up" culture on TikTok, where users are focused on personal growth and transformation.

Descriptions of consumers: The Spiritual Explorer

• Consumer Summary: This consumer is a digitally savvy individual, likely from Gen Z or a younger Millennial, who is open to new ideas and finds inspiration in non-traditional sources. They are not satisfied with one-size-fits-all solutions and are motivated by a desire for a more personal and intuitive connection with the products they use. They are community-oriented, relying on social media for recommendations and validation.

• Who are them? "Beauty fans" and "TikTokers" interested in both beauty and astrology.

• What is their age? Primarily Gen Z and younger Millennials.

• What is their gender? The trend is described in a way that appeals to all who use makeup.

• What is their income? The trend is product-agnostic and accessible at all price points.

• What is their lifestyle? Highly digitally connected, fast-paced, and community-oriented. They value personal expression and are open to alternative beliefs.

How the Trend Is Changing Consumer Behavior: From Shopping to Channeling

• Intuitive Choices: Consumers are beginning to make product choices based on a feeling or an archetype rather than just a scientific guideline.

• Experimentation: The trend encourages users to try looks they might not have considered before, leading to a more adventurous approach to their routines.

• Holistic View of Beauty: It's fostering a belief that beauty is not just about the external result but about the internal, spiritual, and emotional journey.

Implications of trend Across the Ecosystem: A New Marketing Language

• For Consumers: A more personalized, enjoyable, and emotionally fulfilling beauty routine.

• For Brands and CPGs: Brands need to adapt their marketing to speak a new language, using astrological archetypes and focusing on the emotional benefits of their products.

• For Retailers: Retailers could create astrological "curated" sets or provide in-store experiences that align with the trend.

Strategic Forecast: The Mainstreaming of Niche

• Niche to Mainstream: The trend, while currently on TikTok, is likely to influence mainstream beauty as brands and retailers recognize its potential.

• AI Integration: The trend could be enhanced by AI, which could use a person's birth chart to suggest products and looks.

• Collaborations: Expect more collaborations between beauty brands and astrologers or astrological content creators.

Summary of Trends:

• Core Consumer Trend: Astrological Beauty. Consumers are using astrology as a personalized framework to guide their makeup and beauty routines.

• Core Social Trend: The Spiritual Glow-Up. A societal shift where individuals are seeking personal growth and transformation through spiritual and non-traditional means, including beauty.

• Core Strategy: Marketing by Archetype. Brands will begin to market their products not just by function or skin type but by astrological archetype, appealing to consumers' desire for personalization.

• Core Industry Trend: Holistic Beauty. The beauty industry is moving beyond physical attributes to address the emotional, mental, and spiritual well-being of the consumer.

• Core Consumer Motivation: The Desire for the "Perfect" Look. Consumers are motivated by a strong desire to find a makeup look that feels perfectly aligned with their unique personality and essence.

Final Thought: The Search for a Deeper Meaning

The rising sign makeup trend is a perfect example of a new generation's desire for a deeper, more personal connection to the brands and products they consume. It's a testament to the fact that for many, beauty is no longer just a surface-level application but a spiritual practice and a tool for self-discovery. By looking to the stars for guidance, these consumers are not just doing their makeup; they are engaging in a ritual that makes them feel aligned, empowered, and truly beautiful.

 Source: https://hypebae.com/2025/8/rising-sign-makeup-tiktok-beauty-astrology-trend-explainer