Beverages: Beefeater 0.0%: Pernod Ricard's Bold Step into the Mindful Drinking Revolution

Why it is the topic trending: Mainstream Embrace of No/Low Alcohol

• Explosive Growth of No/Low Category: The non-alcoholic (NoLo) beverage market is experiencing significant growth globally, driven by shifting consumer preferences towards healthier lifestyles and mindful consumption. Beefeater 0.0% is a major player's response to this booming trend.

• Mainstream Brand Entry: When a globally recognized, established spirits brand like Beefeater (owned by Pernod Ricard) enters the NoLo space, it signals a maturation and legitimization of the category, pushing it further into the mainstream.

• Taste and Experience Expectation: Early NoLo options often compromised on taste. Beefeater 0.0% is trending because it aims to deliver an authentic gin experience without the alcohol, meeting a key consumer demand for quality and flavor parity.

• "Dry" Culture and Health Consciousness: There's a growing cultural movement around "Dry January," "Sober October," and general health consciousness, making alcohol-free alternatives increasingly relevant for social occasions and daily life.

• Innovation in Traditional Categories: The introduction of a non-alcoholic gin from a heritage brand demonstrates significant innovation within a traditionally alcohol-centric industry, showcasing adaptability to new consumer demands.

Overview: Pernod Ricard's Strategic Dive into Alcohol-Free Spirits

Pernod Ricard UK has launched Beefeater 0.0%, a non-alcoholic gin alternative, marking a significant strategic move by a major spirits company into the rapidly expanding no- and low-alcohol beverage market. This introduction aims to cater to the growing consumer demand for mindful drinking options that do not compromise on taste or the social experience associated with traditional spirits. By leveraging the established brand recognition of Beefeater, Pernod Ricard seeks to capture market share in a category driven by health consciousness, evolving lifestyles, and a desire for sophisticated alcohol-free alternatives.

Detailed findings: Crafting the Alcohol-Free Gin Experience

• Brand Extension: Beefeater 0.0% is a direct extension of the iconic Beefeater gin brand, aiming to replicate the original's taste profile without the alcohol. This leverages existing brand trust and recognition.

• Flavor Replication Focus: The product development emphasizes replicating the core botanicals and juniper-led taste of traditional Beefeater gin, indicating a focus on delivering a familiar and authentic flavor experience.

• Targeting Mindful Drinkers: The launch directly addresses consumers who are reducing or abstaining from alcohol for various reasons, including health, wellness, or simply choosing not to drink on certain occasions.

• Pernod Ricard's Broader Strategy: This release is part of Pernod Ricard's wider commitment to the no- and low-alcohol category, signifying a long-term investment and belief in the segment's growth potential.

• Market Positioning: Beefeater 0.0% is positioned as a sophisticated alternative for mixing in cocktails, allowing consumers to enjoy complex drink experiences without alcohol.

• Availability: The initial UK launch suggests a strategic market entry to capitalize on a strong existing NoLo trend and potentially serve as a blueprint for other international markets.

Key success factors of product (trend): Taste Parity and Brand Trust

• Authentic Flavor Profile: The ability to closely mimic the taste and aroma of traditional gin is paramount. Consumers in the NoLo category are increasingly unwilling to compromise on the sensory experience.

• Strong Brand Heritage and Trust: Leveraging the established reputation and quality associations of the Beefeater brand immediately lends credibility and encourages trial among consumers who trust the original product.

• Versatility in Mixing: The product's success relies on its ability to perform well in classic gin cocktails, allowing consumers to easily substitute it into their preferred serves without a significant taste difference.

• Accessibility and Availability: Widespread distribution in key retail channels (supermarkets, online) and potentially on-premise (bars, restaurants) is crucial for meeting consumer demand.

• Effective Marketing for Mindful Drinking: Campaigns that resonate with the motivations of mindful drinkers, emphasizing inclusion, choice, and sophisticated alternatives rather than abstinence alone.

Key Takeaway: The entry of major spirits brands like Beefeater into the non-alcoholic space validates the mindful drinking movement, demonstrating that delivering authentic taste and leveraging established brand trust are critical for success in this rapidly expanding category.

Main trend: The Mindful Drinking Revolution

Description of the trend: Conscious Choices in Alcohol Consumption

The Mindful Drinking Revolution is a pervasive and rapidly accelerating trend characterized by consumers making deliberate and conscious choices to reduce or abstain from alcohol consumption, without necessarily abandoning social occasions or sophisticated beverage experiences. This trend is driven by a holistic pursuit of well-being, including physical health, mental clarity, and improved sleep, as well as a desire for greater control over one's habits. It's not about prohibition, but about moderation, flexibility, and the availability of high-quality, flavorful non-alcoholic alternatives that allow individuals to participate fully in social settings while adhering to their personal health goals.

What is consumer motivation: Health, Control, and Inclusivity

• Health & Wellness: A primary driver is the desire for improved physical health (e.g., better sleep, reduced calorie intake, liver health) and mental well-being (e.g., reduced anxiety, improved mood stability).

• Greater Control & Moderation: Consumers seek more control over their alcohol intake, opting for non-alcoholic options on certain days or occasions to manage consumption without feeling deprived.

• Social Inclusivity: A desire to participate fully in social gatherings and celebrations without feeling pressured to drink alcohol, and to have sophisticated, adult-oriented non-alcoholic options available.

• Productivity & Clarity: Motivation to maintain mental sharpness and avoid hangovers for work, exercise, or other commitments.

• Curiosity & Novelty: An interest in exploring new taste experiences and innovative beverage categories, including the rapidly evolving NoLo market.

What is motivation beyond the trend: Holistic Well-being and Lifestyle Alignment

• Holistic Lifestyle Integration: Beyond specific health goals, there's a broader motivation to integrate all aspects of consumption into a cohesive, healthy, and intentional lifestyle that aligns with personal values.

• Self-Optimization: A continuous drive for personal improvement across various domains, where reducing alcohol intake is seen as a key lever for optimizing physical and mental performance.

• Societal Shift in Perception of Alcohol: A gradual cultural shift where sobriety or moderation is increasingly viewed as a positive, aspirational lifestyle choice rather than a restrictive one.

• Demand for Sophistication in All Categories: Consumers expect high-quality, well-crafted options in every category, including non-alcoholic beverages, reflecting a broader appreciation for culinary and mixology artistry.

• Brand Trust and Responsibility: A motivation to support brands that demonstrate an understanding of evolving consumer needs and offer responsible choices that contribute to overall well-being.

Description of consumers article is referring.

Consumer Summary: The article refers to mindful drinkers, a growing segment of consumers who are actively reducing or abstaining from alcohol for various reasons, predominantly health and wellness. These individuals are not necessarily teetotalers but are seeking greater control over their alcohol consumption and desire sophisticated, flavorful non-alcoholic alternatives that allow them to participate fully in social occasions without compromise. They are often health-conscious, socially aware, and willing to pay for quality and innovation in the NoLo space.

• Who are them:

  • Mindful Drinkers: Individuals who consciously manage their alcohol intake, including those who are "sober curious," "flexi-drinkers," or fully abstinent.

  • Health & Wellness Enthusiasts: Consumers prioritizing physical and mental well-being through diet, exercise, and conscious consumption.

  • Socially Active Individuals: Those who enjoy social gatherings but prefer non-alcoholic options that feel sophisticated and inclusive.

  • Younger Generations (Gen Z, Millennials): Often leading the charge in the mindful drinking movement due to higher health consciousness and different social norms around alcohol.

• What kind of products they like:

  • High-quality non-alcoholic spirits: Products that genuinely mimic the taste and experience of their alcoholic counterparts.

  • Sophisticated adult beverages: Options that go beyond sugary sodas and offer complex flavor profiles suitable for mixing.

  • Health-conscious options: Beverages with low sugar, natural ingredients, and clear nutritional information.

  • Innovative and premium non-alcoholic drinks: Willingness to explore new brands and pay for a superior NoLo experience.

• What is their age?: While the trend spans ages, it has a strong resonance with Millennials and Gen Z, who are often more health-conscious and open to alternative consumption patterns.

• What is their gender?: The trend is gender-neutral, appealing to both men and women seeking healthier lifestyle choices.

• What is their income?: Not explicitly stated, but the focus on "sophisticated" and "quality" alternatives suggests a consumer base with disposable income willing to invest in premium non-alcoholic options.

• What is their lifestyle:

  • Health-focused: Active participants in wellness trends, often prioritizing fitness, nutrition, and mental health.

  • Socially conscious: Engaged in social activities but with a preference for intentional choices.

  • Self-improving: Continuously seeking ways to optimize their well-being and performance.

  • Experimental: Open to trying new products and categories that align with their evolving preferences.

• What are their shopping preferences in the category article is referring to (Beverages/Spirits):

  • Seeking alternatives: Actively looking for non-alcoholic versions of their favorite spirits, wines, or beers.

  • Ingredient scrutiny: Paying attention to sugar content, artificial additives, and natural ingredients.

  • Online and specialty store purchasing: Often discover and purchase NoLo products through online retailers or dedicated health/specialty stores.

  • Brand reputation: Trusting established brands or those with strong positive reviews for quality.

• Are they low, occasional or frequent category shoppers: They are frequent shoppers within the broader beverage category, but specifically frequent to occasional purchasers of NoLo spirits, depending on their level of moderation or abstinence.

• What are their general shopping preferences-how they shop products, shopping motivations):

  • Value-driven: Prioritize health, ethical, and sustainable aspects alongside taste and price.

  • Research-oriented: Tend to research products and read reviews before purchasing.

  • Digital-first: Comfortable with online shopping and influenced by social media.

  • Seeking solutions: Motivated by products that help them achieve their lifestyle goals (e.g., better sleep, less anxiety).

Conclusions: The NoLo Revolution is a Permanent Fixture

Pernod Ricard's introduction of Beefeater 0.0% is a clear indicator that the mindful drinking revolution is not a fleeting fad but a permanent fixture in the beverage landscape. The success of this move hinges on the brand's ability to deliver genuine taste parity with its alcoholic counterpart, thereby meeting the sophisticated demands of consumers who prioritize health and control without sacrificing social enjoyment or culinary experience. This signals a future where major alcohol companies will increasingly diversify their portfolios to cater to a spectrum of drinking preferences, making high-quality non-alcoholic options an essential part of their core business strategy.

Implications for brands: Innovate, Diversify, and Authenticate

• Invest Heavily in NoLo R&D: Traditional alcohol brands must dedicate significant resources to developing non-alcoholic alternatives that genuinely replicate the complex flavor profiles and mouthfeel of their alcoholic counterparts.

• Detail: This requires advanced distillation techniques, botanical expertise, and sensory science to achieve taste parity and avoid the "watered-down" perception of early NoLo products.

• Leverage Existing Brand Equity: Utilize the trust and recognition of established alcohol brands to introduce NoLo versions, as consumers are more likely to try an alcohol-free product from a brand they already know and trust.

• Detail: Maintain consistent branding, packaging, and marketing aesthetics to ensure seamless integration and immediate recognition of the NoLo variant.

• Market Inclusivity, Not Just Abstinence: Frame marketing messages around choice, lifestyle flexibility, and social inclusion, rather than solely focusing on the absence of alcohol. Highlight the benefits of mindful drinking.

• Detail: Show diverse social scenarios where Beefeater 0.0% is enjoyed, emphasizing that it allows participation without compromise, appealing to those who moderate as well as abstain.

• Diversify Portfolio Beyond Core Spirits: For large beverage companies, the trend necessitates a broader portfolio strategy that includes a range of NoLo spirits, beers, wines, and ready-to-drink (RTD) options to capture various consumer preferences.

• Detail: This means exploring new categories and potentially acquiring successful NoLo startups to quickly expand market presence and expertise.

• Educate Consumers on Usage and Mixology: Provide clear guidance and inspiration for how to best enjoy NoLo spirits, offering sophisticated cocktail recipes and pairing suggestions to elevate the drinking experience.

• Detail: Develop online resources, collaborate with mixologists, and host tasting events to showcase the versatility and quality of the non-alcoholic offerings.

Implication for society: Healthier Choices and Shifting Social Norms

• Normalization of Alcohol-Free Choices: The widespread availability and acceptance of high-quality NoLo options contribute to a societal normalization of choosing not to drink, reducing social pressure and stigma.

• Improved Public Health: Increased access to appealing non-alcoholic alternatives can contribute to reduced overall alcohol consumption, potentially leading to better public health outcomes related to liver disease, mental health, and accidental injuries.

• Greater Inclusivity in Social Settings: Social gatherings become more inclusive as appealing options are available for everyone, regardless of their drinking preferences, fostering a more diverse and welcoming environment.

Implications for consumers: Empowered Choices and Enhanced Well-being

• Expanded Beverage Options: Consumers have a significantly wider and more sophisticated range of choices when opting for non-alcoholic beverages, moving beyond traditional soft drinks.

• Greater Control Over Health: They are empowered to make more conscious decisions about their alcohol intake, aligning their consumption with personal health and wellness goals without feeling socially excluded.

• Enjoyment Without Compromise: The ability to enjoy the taste and ritual of a sophisticated drink without the effects of alcohol allows for a more fulfilling and guilt-free social experience.

Summary of Trends:

• Core Consumer Trend: The Mindful Drinker's Ascent. Consumers are increasingly prioritizing health, control, and well-being, leading to a conscious reduction or abstinence from alcohol, while still desiring sophisticated beverage experiences.

• Core Consumer Sub Trend: The Pursuit of Flavor Parity. Mindful drinkers demand non-alcoholic alternatives that genuinely replicate the taste, aroma, and mouthfeel of traditional alcoholic beverages, refusing to compromise on sensory quality.

• Core Social Trend: The Normalization of Alcohol-Free Lifestyles. Society is witnessing a cultural shift where choosing not to drink alcohol is becoming increasingly accepted, celebrated, and integrated into mainstream social norms.

• Social Drive: The Desire for Holistic Well-being. Individuals are driven by a comprehensive pursuit of physical, mental, and emotional health, viewing conscious consumption as a key component of an optimized lifestyle.

• Core Trend: The Mindful Drinking Revolution. This overarching trend describes the global movement towards more conscious and intentional alcohol consumption, driven by health, lifestyle, and social inclusivity.

• Core Strategy: Brand Extension into NoLo with Authentic Replication. Major alcohol brands are strategically extending their portfolios into the non-alcoholic space by focusing on replicating the authentic taste and experience of their flagship alcoholic products.

• Core Industry Trend: Diversification of the Beverage Alcohol Sector. The traditional beverage alcohol industry is undergoing a significant transformation, with established players actively diversifying into the no- and low-alcohol categories to meet evolving consumer demands.

• Core Consumer Motivation: The Desire for Guilt-Free Social Enjoyment. Consumers are motivated to find ways to participate fully in social settings and enjoy sophisticated beverages without the negative health consequences or societal pressures associated with alcohol.

Strategic Recommendations for brands to follow in 2025: Lead the NoLo Evolution

• Accelerate NoLo Product Development Across Categories: Don't limit innovation to just spirits. Develop high-quality non-alcoholic beers, wines, RTDs, and even functional beverages that cater to diverse tastes and occasions.

• Detail: Invest in advanced de-alcoholization technologies and flavor science to create products that genuinely stand up to their alcoholic counterparts in taste and complexity.

• Integrate NoLo into Core Brand Identity and Marketing: Position non-alcoholic offerings not as an afterthought, but as an integral and equally valued part of the brand's portfolio, reflecting a commitment to consumer choice.

• Detail: Feature NoLo products prominently in mainstream advertising alongside alcoholic versions, showcasing them in aspirational social settings.

• Champion Mindful Drinking Through Educational Campaigns: Launch educational initiatives that promote the benefits of mindful drinking, responsible consumption, and the versatility of NoLo options, fostering a positive cultural narrative.

• Detail: Collaborate with health and wellness influencers, create engaging content around mocktail recipes, and partner with bars/restaurants to offer appealing non-alcoholic menus.

• Expand On-Premise NoLo Availability and Visibility: Work closely with bars, restaurants, and hospitality venues to ensure non-alcoholic options are readily available, prominently displayed, and integrated into cocktail menus with creative serves.

• Detail: Provide training for bartenders on crafting sophisticated non-alcoholic cocktails and encourage them to recommend NoLo options as premium choices.

• Utilize Data to Personalize NoLo Offerings: Leverage consumer data to understand specific preferences within the mindful drinking segment (e.g., preference for specific botanicals, sugar levels, or functional benefits) and tailor product development and marketing accordingly.

• Detail: Implement loyalty programs or digital platforms that allow for personalized recommendations and exclusive access to new NoLo innovations based on individual consumer profiles.

Final Conclusion: Pernod Ricard's Beefeater 0.0% is a landmark in the Mindful Drinking Revolution, affirming that the future of beverages is one of empowered choice and sophisticated alternatives. Brands that embrace this trend through authentic product innovation, strategic portfolio diversification, and inclusive marketing will not only capture a rapidly growing market but also contribute to a healthier, more flexible, and socially inclusive drinking culture, proving that true refreshment can be found in the absence of alcohol.

Core Trend Detailed: The Global Embrace of Mindful Drinking and Sophisticated Alcohol Alternatives

The core trend of The Global Embrace of Mindful Drinking and Sophisticated Alcohol Alternatives describes a significant and accelerating shift in consumer attitudes and behaviors towards alcohol consumption. This trend goes beyond simple abstinence or occasional moderation; it represents a conscious and intentional decision by individuals to reduce their alcohol intake, or abstain entirely, for a variety of reasons, primarily centered around holistic health and well-being. What differentiates this trend is the demand for high-quality, flavorful, and sophisticated non-alcoholic options that can seamlessly integrate into social occasions, allowing consumers to participate fully without compromising on taste, experience, or feeling socially excluded. It’s a movement towards greater personal control, enhanced mental clarity, and a healthier lifestyle, supported by an expanding market of innovative "no-and-low" (NoLo) beverage alternatives.

Key Characteristics of the Core trend: Intentionality, Health, and Inclusion

• Intentional Consumption: Mindful drinking is fundamentally about making deliberate choices regarding alcohol, aligning consumption with personal goals related to health, productivity, or social preferences, rather than habitual or pressured drinking.

• Health and Wellness Focus: A primary driver is the pursuit of improved physical health (e.g., better sleep, reduced calories, liver health) and mental well-being (e.g., reduced anxiety, enhanced clarity), leading consumers to seek lower-alcohol or alcohol-free options.

• Desire for Sophistication & Taste Parity: Consumers are no longer satisfied with simple juices or sodas; they demand non-alcoholic beverages that offer complex flavor profiles, authentic replication of traditional spirits, and a premium drinking experience.

• Social Inclusivity: The trend fosters a more inclusive social environment where individuals who choose not to drink alcohol can still enjoy sophisticated adult beverages and participate fully in social rituals without feeling isolated or overlooked.

• "Flexi-Drinking" and "Zebra Striping": Many mindful drinkers practice moderation, alternating between alcoholic and non-alcoholic drinks during social occasions ("zebra striping"), or choosing NoLo options on certain days of the week, indicating flexibility rather than strict abstinence.

• Broad Demographic Appeal: While often spearheaded by younger generations like Gen Z and Millennials, the mindful drinking trend is gaining traction across all age groups, including Gen X and Baby Boomers, who are also increasingly prioritizing health and balanced lifestyles.

Market and Cultural Signals Supporting the Trend: Wellness Boom, "Dry" Challenges, and Social Media

• Explosive Growth of the NoLo Market: The rapid expansion of the non-alcoholic beverage category globally, with new product launches and dedicated retail sections, clearly signals robust consumer demand.

• Mainstream Adoption of "Dry" Challenges: The increasing popularity of initiatives like "Dry January," "Sober October," and "Dry July" has normalized periods of abstinence and raised awareness of alcohol's impact, encouraging exploration of alternatives.

• Rising Health Consciousness: A broader cultural shift towards holistic wellness, fitness, and mindful living has led more consumers to critically evaluate their alcohol intake and its impact on their overall health goals.

• Positive Portrayal on Social Media: Influencers and lifestyle accounts on platforms like TikTok and Instagram actively promote mindful drinking, showcasing aesthetically pleasing mocktails and sober-curious lifestyles, making it aspirational.

• Debunking of Alcohol's Health Benefits: Recent scientific research debunking long-held beliefs about the health benefits of moderate alcohol consumption has further motivated individuals to reduce intake.

• Premiumization of Non-Alcoholic Beverages: The emergence of high-end, beautifully packaged NoLo spirits, wines, and beers signals a market willing to invest in quality alcohol-free options, moving the category beyond simple mixers.

• Shift in On-Premise Offerings: Bars and restaurants increasingly feature dedicated "zero-proof" cocktail menus and premium non-alcoholic options, reflecting a response to evolving customer demand in social settings.

How the Trend Is Changing Consumer Behavior: Deliberate Choices and Portfolio Diversification

The Mindful Drinking trend is profoundly altering consumer behavior by fostering a more deliberate and conscious approach to beverage choices. Consumers are now actively seeking out non-alcoholic alternatives that match the taste and sophistication of traditional alcoholic drinks, moving beyond basic soft drinks. This leads to them diversifying their home bars and social orders to include a range of NoLo spirits, wines, and beers, indicating a shift from an "all or nothing" approach to alcohol consumption to one of flexibility and moderation. Furthermore, consumers are more vocal about their preferences in social settings, advocating for better non-alcoholic options and increasingly defining their social experiences by choices that align with their health and wellness goals, rather than solely by alcohol consumption.

Implications Across the Ecosystem: Innovation, Inclusivity, and Adaptation

• For Brands (CPGs and Food Manufacturers):

  • CPGs: Face an imperative to innovate rapidly in the non-alcoholic space, focusing on taste authenticity, premium ingredients, and sophisticated branding for their NoLo offerings. They must also consider functional benefits (e.g., adaptogens, nootropics) in their beverage development.

  • Food Manufacturers: Need to diversify their portfolios to include a wide range of high-quality non-alcoholic spirits, beers, wines, and RTDs. This requires significant investment in R&D to achieve flavor parity and production methods for dealcoholization or never-alcoholic formulations. Marketing should emphasize inclusivity and lifestyle rather than just abstinence.

• For Retailers:

  • Must re-evaluate their shelf space and merchandising strategies to create prominent, appealing sections for NoLo beverages. They should consider cross-promotional opportunities with health and wellness products and offer online shopping experiences that easily filter for non-alcoholic options.

• For Consumers:

  • Benefit from a significantly expanded and improved selection of non-alcoholic adult beverages, allowing them greater freedom and flexibility in their drinking choices. This empowers them to prioritize their health and well-being without sacrificing social enjoyment or sophisticated taste experiences.

Strategic Forecast: Seamless Integration and Functional Elevation of NoLo

• NoLo as a Core Category, Not a Niche: Non-alcoholic beverages will be fully integrated into all beverage menus and retail assortments, no longer relegated to a separate, limited section.

• Personalized NoLo Experiences: AI-powered recommendations will suggest non-alcoholic options tailored to individual preferences, health goals, and even mood, enhancing the mindful drinking journey.

• Functional NoLo Dominance: The next wave of innovation will see non-alcoholic beverages increasingly infused with functional ingredients (e.g., adaptogens for stress, nootropics for focus, probiotics for gut health) that actively contribute to well-being.

• Premiumization and Craftmanship in NoLo: Expect a continued rise in ultra-premium, artisanal non-alcoholic spirits, wines, and beers that emphasize unique botanicals, complex flavor profiles, and elevated branding.

• Expansion of NoLo "On-Premise" Experiences: Dedicated non-alcoholic bars, tasting rooms, and events will become more common, offering curated social experiences centered around sophisticated alcohol-free mixology.

Areas of innovation (implied by article): Flavor Science, Functional Ingredients, and Distribution

• Advanced Flavor Emulation Technologies:

  • Development of sophisticated methods and botanical blends that precisely replicate the complex aromatic and taste profiles of traditional alcoholic spirits, focusing on mouthfeel and finish to create truly authentic alternatives.

• Integration of Functional Botanicals:

  • Innovating with natural ingredients like adaptogens (e.g., ashwagandha, rhodiola), nootropics (e.g., L-Theanine), and other plant-based extracts that offer mood-enhancing, stress-reducing, or focus-boosting benefits in non-alcoholic formats.

• Diverse NoLo Ready-to-Drink (RTD) Formats:

  • Creation of convenient, pre-mixed non-alcoholic cocktails and flavored sparkling beverages that are ready to consume, offering sophisticated options for grab-and-go moments and home entertaining.

• Sustainable and Aesthetically Pleasing Packaging:

  • Designing packaging for NoLo products that is not only visually appealing and premium-looking, mimicking the elegance of alcoholic spirits, but also prioritizes sustainability through recyclable, reusable, or biodegradable materials.

• Enhanced On-Premise Mixology Solutions:

  • Developing specific non-alcoholic spirit bases and cocktail syrups tailored for professional bartenders, enabling them to easily craft a wide range of complex and delicious zero-proof cocktails in bars and restaurants.

Final Thought: Beefeater 0.0% is not just a product launch; it's a strategic embrace of the Mindful Drinking Revolution, signaling that the future of adult beverages is one where choice, sophistication, and well-being reign supreme. Brands that genuinely commit to delivering authentic taste experiences in their non-alcoholic portfolios will redefine social norms and capture the loyalty of a rapidly growing segment of consumers who desire to enjoy life's convivial moments on their own terms.

Source: https://www.foodbev.com/news/pernod-ricard-uk-introduces-beefeater-0-0