Fashion: Wild bra trend taking off in Australia
- InsightTrendsWorld
- a few seconds ago
- 9 min read
Why it is the topic trending:
Celebrity Endorsement at Fashion Week:Â The trend is highlighted by celebrities and influencers, including a pilates influencer, a fashion entrepreneur (Pip Edwards), and an artist (Michaela Baranov), showcasing the look at a prestigious fashion event like Australian Fashion Week.
Revealing Style Choice:Â The act of intentionally flaunting underwear as part of an outfit, specifically bras, is a bold and attention-grabbing style choice that naturally generates discussion.
Sheer Fabric Influence:Â The trend is partly enabled by the popularity of sheer tops and dresses, which allow for the bra to be visible.
"Racy" and Statement-Making:Â The article uses words like "racy" and highlights "statement outfits," indicating the trend is intended to be bold and make an impact.
Social Media Visibility:Â The article relies on Instagram images to showcase the trend, indicating its prevalence and documentation on social media platforms.
Overview:
A "wild bra trend" is reportedly taking off in Australia, as evidenced by several celebrities and influencers attending Australian Fashion Week 2025 in outfits that intentionally flaunt their bras. This includes wearing sheer tops and dresses without a concealing layer, allowing the bra to be a visible and integral part of the outfit. The trend is seen as a bold and statement-making style choice.
Detailed Findings:
A pilates influencer was seen at the BEARE PARK show wearing a see-through top that revealed her bra.
Fashion entrepreneur Pip Edwards wore a sheer dress to a show, prominently displaying her bra.
Aussie artist Michaela Baranov wore a white bedazzled bra as a top, paired with a matching mini skirt.
The trend is described as stars "flashing their bra" and wearing outfits that "flaunt their undies."
The use of sheer fabrics is a key element in showcasing the bra as part of the outfit.
Other bold and revealing outfits were also noted at the event, suggesting a general trend towards more daring styles.
Key Takeaway:
The "wild bra trend" signifies a move towards embracing underwear, specifically bras, as a visible and intentional part of outerwear, often through the use of sheer fabrics or by wearing bras as tops, particularly within the fashion-forward circles attending events like Australian Fashion Week.
Main Trend:
Trend Name:Â Underwear as Outerwear: Bra Visibility
Description of the trend:
Underwear as Outerwear: Bra Visibility describes a fashion trend where bras are intentionally styled as a visible part of an outfit, blurring the traditional lines between innerwear and outerwear. This can involve wearing sheer tops or dresses without a camisole or lining, allowing the bra to be seen, or even wearing embellished or statement bras as standalone tops paired with skirts or pants. The trend emphasizes a bold and confident approach to personal style.
What is consumer motivation (detailed description):
Body Positivity and Confidence:Â Intentionally displaying a bra can be seen as an act of body confidence and a way to challenge traditional norms around modesty.
Fashion Forwardness and Trend Adoption:Â Embracing this trend positions individuals as being aware of and willing to adopt cutting-edge fashion styles.
Self-Expression and Individuality:Â Choosing to flaunt a bra can be a way to express personal style, confidence, and a willingness to be daring in fashion choices.
Playing with Traditional Fashion Rules:Â The trend deliberately goes against conventional fashion norms about concealing underwear, offering a sense of rebellion and individuality.
Highlighting Style and Design of Bras:Â Modern bras can be stylish and well-designed, and this trend offers an opportunity to showcase them as fashion pieces in their own right, especially embellished or statement bras.
What is driving trend (detailed description):
Runway Influence (Implicit):Â While not explicitly stated in this article, underwear as outerwear has been a recurring theme on international runways. This Australian Fashion Week sighting suggests its wider adoption.
Celebrity and Influencer Endorsements:Â The trend gaining traction among celebrities and influencers, as highlighted in the article, significantly drives its visibility and desirability among their followers.
Popularity of Sheer Fabrics:Â The ongoing popularity of sheer tops and dresses provides a natural avenue for showcasing bras as part of the outfit.
Shifting Fashion Norms:Â Societal attitudes towards revealing clothing and underwear are evolving, allowing for more experimentation and acceptance of this trend.
Social Media Visibility:Â Bold and attention-grabbing trends like this often thrive on social media, where they are photographed, shared, and discussed widely.
What is motivation beyond the trend (detailed description):
Feeling Empowered:Â Some individuals may feel empowered by making a bold and unconventional fashion statement.
Comfort and Practicality (in some cases):Â In very hot weather, opting for a sheer top with a visible bra might be seen as a cooler and more comfortable choice by some.
Artistic Expression:Â For those like the artist mentioned in the article, wearing a bedazzled bra as a top can be a form of artistic and personal expression.
Description of consumers article is referring to:
Age:Â Likely skews towards younger and more fashion-forward individuals, such as influencers and celebrities, who are often early adopters of bold trends. The ages mentioned in the article range from the 20s to 30s.
Gender: Primarily female consumers are highlighted in the article as participating in this trend.
Income:Â Likely includes individuals with the means to attend fashion events and purchase on-trend clothing items, suggesting a moderate to higher income bracket. However, the trend's influence could potentially trickle down to more accessible price points.
Lifestyle:Â These are individuals who are engaged with the fashion world, likely follow trends, attend events, and use social media to showcase their style. They are likely confident in their fashion choices and willing to make bold statements.
Conclusions:
The emergence of the "wild bra trend" at Australian Fashion Week 2025 indicates a growing acceptance and embrace of underwear, particularly bras, as a visible and intentional part of outerwear. This trend is driven by a desire for body positivity, fashion forwardness, and a willingness to challenge traditional norms.
Implications for brands:
Design Stylish Bras:Â Brands should focus on creating bras that are not only functional but also aesthetically pleasing and designed to be seen. This includes embellished, lacy, and statement bras.
Offer Sheer Outerwear Options:Â The trend relies on sheer tops and dresses, so brands should include these in their collections to facilitate the look.
Showcase Styling Options:Â Marketing campaigns should provide inspiration and guidance on how to stylishly incorporate visible bras into outfits.
Embrace Inclusivity:Â Feature diverse body types confidently showcasing this trend.
Implication for society:
Evolving Fashion Norms:Â This trend reflects the ongoing evolution of fashion and changing societal attitudes towards revealing clothing and underwear.
Potential for Body Positivity:Â The trend could contribute to a greater acceptance and celebration of diverse body shapes and sizes.
Implications for consumers:
More Freedom in Styling:Â Consumers have more options for expressing their personal style and playing with traditional fashion rules.
Opportunity to Showcase Stylish Underwear:Â Individuals who invest in fashionable bras can now incorporate them into their outerwear looks.
Potential for Comfort and Versatility:Â In some cases, wearing a stylish bra as a top can be a comfortable and versatile option, especially in warmer climates or for certain events.
Implication for Future:
Continued Blurring of Lingerie and Ready-to-Wear:Â We can expect to see more crossover between lingerie-inspired styles and mainstream fashion.
Greater Acceptance of Revealing Styles:Â Fashion may continue to push boundaries regarding how much skin is considered acceptable or stylish to show.
More Experimentation with Undergarment as Outerwear:Â Other types of underwear might also become intentionally visible in outfits.
Consumer Trend (name, detailed description):
Trend Name:Â Confident Exposure
Detailed Description:Â This trend embodies a growing confidence among consumers to express themselves through fashion by intentionally revealing undergarments or traditionally concealed body parts. It reflects a shift towards body positivity and a willingness to challenge conventional norms around modesty in dress.
Consumer Sub Trend (name, detailed description):
Sub Trend Name:Â The Visible Bra Statement
Detailed Description:Â A specific manifestation of "Confident Exposure," this sub-trend focuses on intentionally making the bra a visible and integral part of an outfit. This can be achieved through sheer fabrics, strategic layering, or wearing bras as standalone tops, signaling a bold and fashion-forward approach.
Big Social Trend (name, detailed description):
Trend Name:Â Body Autonomy and Expression
Detailed Description:Â A broader societal movement emphasizing the right of individuals to make decisions about their own bodies and express themselves freely through their appearance, including their clothing choices. This trend challenges traditional norms and celebrates individual expression.
Worldwide Social Trend (name, detailed description):
Trend Name:Â The Blurring of Private and Public Dressing
Detailed Description:Â Globally, there's a growing trend of styles traditionally considered private wear (like loungewear or lingerie) increasingly influencing public fashion. This reflects a desire for comfort, versatility, and a more relaxed approach to dressing in various settings.
Social Drive (name, detailed description):
Drive Name:Â Seeking Empowerment Through Fashion
Detailed Description:Â Consumers often use fashion as a tool for self-expression and empowerment. By making bold and unconventional style choices like intentionally revealing a bra, individuals can feel more confident and in control of their image.
Learnings for brands to use in 2025 (bullets, detailed description):
Recognize the growing acceptance of underwear as part of outerwear.
Design lingerie with aesthetic appeal that goes beyond basic functionality.
Understand that consumers are increasingly confident in their fashion choices and willing to experiment.
Strategy Recommendations for brands to follow in 2025 (bullets, detail description):
Develop lines of stylish and statement-making bras that can be worn as part of outerwear.
Offer sheer or strategically cut clothing that allows for intentional bra visibility.
Create marketing campaigns that showcase diverse ways to style visible bras, catering to different comfort levels and aesthetics.
Final sentence (key concept) describing main trend from article:
The "wild bra trend" emerging at Australian Fashion Week highlights a growing confidence in embracing underwear as outerwear, pushing the boundaries of traditional fashion norms.
What brands & companies should do in 2025 to benefit from trend and how to do it:
In 2025, fashion brands and companies should acknowledge and cater to the "underwear as outerwear: bra visibility" trend by:
Designing and producing a range of bras that are aesthetically pleasing and intended to be seen, featuring various styles, fabrics, embellishments, and colors that can function as stylish top layers.
Creating and promoting sheer or strategically designed outerwear garments that allow for the intentional showcasing of these stylish bras as part of the overall outfit.
Developing marketing campaigns that provide consumers with inspiration and guidance on how to confidently and fashionably incorporate visible bras into their wardrobes for different occasions and personal styles.
Final Note:
Core Trend: Name:Â Visible Intimates Detailed Description:Â Underwear, particularly bras, are increasingly being styled as an intentional and visible part of outerwear.
Core Strategy: Name:Â Lingerie-Inspired Styling Detailed Description:Â Brands should consider incorporating lingerie-inspired elements and designs into their ready-to-wear collections.
Core Industry Trend: Name:Â Redefining Fashion Boundaries Detailed Description:Â The traditional lines between innerwear and outerwear are becoming increasingly blurred in the fashion industry.
Core Consumer Motivation: Name:Â Seeking Bold and Confident Expression Detailed Description:Â Consumers are motivated by the desire to express confidence and individuality through daring fashion choices.
Final Conclusion:Â The "wild bra trend" at Australian Fashion Week signifies a continued evolution in fashion where personal expression and the breaking of traditional rules are gaining prominence, offering brands an opportunity to innovate and connect with consumers who are embracing bolder and more revealing styles.
Core Trend Detailed (Underwear as Outerwear: Bra Visibility)
Description:Â Underwear as Outerwear: Bra Visibility is a fashion trend characterized by the intentional styling of bras as a prominent and visible part of an outfit, rather than being concealed as traditional undergarments. This can manifest in various ways, including wearing sheer or unlined tops and dresses that reveal the bra underneath, or even styling embellished or statement bras as standalone tops paired with skirts or trousers. This trend signifies a bold and confident approach to fashion that blurs the lines between intimate apparel and ready-to-wear.
Key Characteristics of the Trend (summary):
Intentional Display:Â Bras are deliberately shown as part of the overall look.
Sheer Fabric Integration:Â Often facilitated by the popularity of sheer tops and dresses.
Statement Bras as Tops:Â Embellished or decorative bras are worn as standalone outerwear.
Bold and Confident Aesthetic:Â Conveys a sense of self-assuredness and fashion-forwardness.
Breaking Traditional Norms:Â Challenges conventional rules about concealing underwear.
Market and Cultural Signals Supporting the Trend (summary):
Celebrity and Influencer Adoption:Â High-profile figures showcasing the trend at fashion events and on social media.
Runway Inspirations (Implicit):Â While not explicitly detailed in the article, this trend has been seen in various forms on international runways.
Popularity of Sheer Clothing:Â The ongoing trend of sheer fabrics in mainstream fashion provides a natural platform for this trend.
Shifting Societal Attitudes:Â Increasingly open attitudes towards revealing clothing and greater body confidence contribute to the trend's acceptance.
Social Media Documentation:Â The trend is widely documented and shared on visual platforms like Instagram.
How the Trend Is Changing Consumer Behavior (summary):
Increased Confidence in Revealing Choices:Â Consumers are becoming more comfortable with showing traditionally concealed undergarments.
Demand for Stylish Lingerie:Â Greater emphasis on the aesthetic design of bras that are meant to be seen.
Experimentation with Layering and Transparency:Â Consumers are exploring new ways to layer clothing, utilizing sheer fabrics to showcase underlayers.
Challenging Traditional Fashion Rules:Â A willingness to break away from conventional norms about what is considered appropriate to wear in public.
Focus on Personal Expression:Â Using fashion choices, including visible lingerie, as a means of expressing individuality and confidence.
Implications Across the Ecosystem (summary):
For Brands and CPGs:Â Fashion and lingerie brands need to innovate by creating bras that are both functional and aesthetically appealing as outerwear pieces. Outerwear brands should consider incorporating more sheer or intentionally revealing designs into their collections.
For Retailers:Â Retailers should curate selections that cater to this trend, showcasing stylish bras alongside sheer tops and dresses, and providing styling inspiration for consumers.
For Consumers:Â Offers greater freedom and options for self-expression through fashion. Encourages a more confident and potentially body-positive approach to dressing. Requires a thoughtful approach to styling and personal comfort levels.
Strategic Forecast:Â The Underwear as Outerwear: Bra Visibility trend is likely to continue gaining momentum as societal attitudes towards revealing clothing evolve and body confidence increases. We can expect to see more creative and sophisticated interpretations of this trend, with a wider variety of bra styles and outerwear designs facilitating the look. While it may not become a mainstream trend for all, it will likely remain a prominent style within fashion-forward circles and continue to influence broader fashion trends.
Final Thought:Â The intentional visibility of bras in outerwear signifies a bold step towards redefining fashion norms, encouraging self-expression and challenging traditional notions of modesty in contemporary style.
