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Innovation of the Day: Chocolate Milkshake Cookies


  • Crumbl has introduced a new limited-time Chocolate Milkshake Cookie to its rotating menu.

  • The cookie features a chilled chocolate cookie base, chocolate sprinkles, chocolate mousse, and whipped cream.

  • The Chocolate Milkshake Cookie is available until June 8, 2024.

  • Other flavors available during this week include Coconut Cream Pie, Pink Donut Cookie, Cinnamon Roll Cookie, and the Brookie.

Key Takeaway:

Crumbl continues to innovate and experiment with new flavors to attract and excite customers, tapping into the trend of unique and indulgent desserts.


The popularity of rotating menus and limited-time offerings is a growing trend in the food industry, as it creates a sense of urgency and exclusivity, driving customer engagement and sales.


Crumbl's Chocolate Milkshake Cookie is likely to be a popular addition to its menu, attracting both chocolate lovers and those seeking a unique dessert experience. The rotating menu format keeps customers engaged and encourages them to try new flavors regularly.

Implications for Brands:

  • Limited-time offerings: Brands can leverage the appeal of limited-time offerings to create excitement and drive sales.

  • Unique flavor combinations: Experimenting with unexpected and creative flavor combinations can attract attention and differentiate a brand in a crowded market.

  • Rotating menus: Introducing new items regularly can keep customers engaged and encourage repeat visits.

  • Social media buzz: Promoting limited-time offerings through social media can create buzz and drive demand.

  • Customer feedback: Utilizing customer feedback to inform future flavor development can ensure a consistent stream of popular and innovative products.


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