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Innovation of the Day: Cinnamon Roll-Inspired Cookies

The Potbelly Cinnamon Roll Cookie is arriving at participating locations as a delectable treat for customers to pick up on their next visit as a removed version of the classic baked good. The cookie starts off with a premium dough that's infused with a blend of spices to incorporate the flavor of a fresh cinnamon bun into every bite. The cookie is crafted with white chocolate chips to further elevate the sweetness, while also adding a touch of texture.

The Potbelly Cinnamon Roll Cookie is being launched via the brand's app, online from its website, in-store and via third-party delivery apps, but only while supplies last. The treat responds to the popularity of popular food remixes that hybridize classic confections.

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