Innovation of the Day: Ricardo Rum seeks to give a taste of the Bahamas with its new drinks

Launching its first ready-to-drink beverages, Ricardo Rum partnered with design agency Vault49 to centre the flavour of the Bahamas and connect with new consumers.

Source: https://www.transformmagazine.net/articles/2024/ricardo-rum-seeks-to-give-a-taste-of-the-bahamas-with-its-new-drinks/