Innovation of the Day: Since nobody reads car owner's manuals, Audi merged theirs with seven novellas

The Problem

• Car manuals are vital for safety and optimal use but are notoriously dull and often ignored.

Audi's Solution

• Embed technical information within engaging short stories, creating a unique and memorable learning experience.

• Partner with respected publishing house Penguin Random House to add credibility and literary quality to the project.

Key Outcomes

• Improved Engagement:  Readers are more likely to learn about their car's features when that information is integrated within a captivating story.

• Enhanced Memorability:  The storytelling format fosters a deeper connection to the technical details, aiding retention.

• Brand Differentiation: Audi stands out from competitors by showcasing innovation and a focus on customer experience.

Trend Takeaway

• Gamifying Learning: Technical, mundane information can be transformed into engaging experiences through creative techniques like storytelling.

• Brand Positioning: Companies can use creativity to highlight their unique value proposition, building brand affinity and customer loyalty.

Additional Considerations

• Accessibility: Would making these novellas available as audiobooks or via voice assistants be even more helpful for users on the go?

• Potential Expansion: Could this concept be applied to other industries where technical manuals are often overlooked (think appliances, electronics)?

Source: https://www.trendwatching.com/innovations/since-nobody-reads-car-owners-manuals-audi-merged-theirs-with-seven-short-stories