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Innovation of the Day: Sunscreen-Inspired Retail Smoothies

Findings:

Erewhon, a Los Angeles-based health food store, has partnered with Vacation, a sunscreen brand, to launch a new smoothie called "Sunscreen Smoothie."

Key Takeaway:

The collaboration between Erewhon and Vacation marks a departure from Erewhon's previous celebrity-focused smoothie partnerships, highlighting a new trend of brand collaborations in the food and beverage industry.

Trend:

This collaboration demonstrates a growing trend of brands from different industries partnering to create unique and innovative products, expanding their reach and appealing to new audiences.

Conclusions:

The Sunscreen Smoothie's unique flavor profile, inspired by Vacation's sunscreen lotion, is likely to attract attention and generate buzz among both Erewhon's health-conscious clientele and Vacation's sun-loving customers.

Implications for Brands:

  • Cross-industry collaborations: Brands can explore partnerships with companies from different industries to create novel products and reach new audiences.

  • Unique flavor profiles: Developing unique and unexpected flavor combinations can help brands differentiate themselves in a crowded market.

  • Limited-time offers: Offering exclusive deals or limited-time promotions can create excitement and drive sales.

  • Membership benefits: Rewarding loyal customers with exclusive perks, such as free products, can foster brand loyalty and encourage repeat purchases.

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