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Innovation of the Day: This Serial Entrepreneur Sells 'Anti-Bitch Serum' That Keeps Customers Coming in 'All Day Long': 'I'm Like the Magic Eight Ball'

Jeni Castro, the founder of Coffee Dose, shares her journey and insights on building a unique coffee shop brand:


  • Serial entrepreneur with experience in various industries.

  • Founded Coffee Dose with no prior coffee experience.

  • Grew Coffee Dose to five locations in six years.

  • Currently seeking a strategic partner for further expansion.


  • Coffee Dose stands out with its unique branding and fun atmosphere.

  • Offers a "diner experience" with a vibrant pink and teal aesthetic.

  • Serves fresh, high-quality coffee and food with unique names and health-conscious options.

  • Aims to create a positive vibe for customers, referring to themselves as "vibe dealers."


  • Faces disrespect in the male-dominated coffee industry.

  • Overcomes this by focusing on exceptional quality and unique branding.

Growth and Vision:

  • Excited about finding the right partner to expand globally.

  • Believes in her vision and manifestation to achieve success.

  • Strives to own and operate as many shops as possible.

Advice for Entrepreneurs:

  • Embrace risk-taking and follow your intuition.

  • Surround yourself with inspiring and successful people.

  • Believe in your dreams and manifest your goals.

Personal Passions:

  • Mother of two children.

  • Enjoys traveling, eating, and staying in hotels.

  • Listens to murder podcasts.


  • Inspired by Alli Webb, the founder of Drybar.

  • Values the importance of building a strong team and having a clear vision.


Jeni Castro's entrepreneurial journey is a testament to the power of passion, creativity, and resilience. Her unique approach to branding and her focus on creating a positive customer experience have been key to the success of Coffee Dose. As she seeks to expand her brand globally, Castro's story serves as an inspiration for aspiring entrepreneurs and a reminder that with the right mindset and approach, anything is possible.


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