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Insight of the Day: 5 Unexpected Consumer Insights About People Who Wear Wrangler Jeans

Wrangler brand denim appeals to almost half of adults in America; 46% of customers say they either love or like the brand. The brand is such a staple in American wardrobes that even celebrity musicians will show up to a national event to perform in them. Despite the western vibe, Wrangler doesn’t appeal to just cowboys and cowgirls looking for a durable pair of pants to see them through the day. CivicScience tracking show Wrangler’s western flare is worn by both men and women (although slightly more so among men) and regardless of a person’s age.

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