Findings:
Health-Focused Snacking: Gen Z and Millennials seek snacks that target specific health benefits such as energy, gut health, and stress relief.
Eco-conscious Eating: Sustainability, reducing food waste, and plant-based diets are highly valued by younger consumers.
Social Connectivity through Snacking: Snacks serve as a form of self-expression and a means to foster social connections, with an emphasis on portability and shareability.
Key Takeaway:
AI-driven insights are crucial for developing innovative snack products that resonate with the health, environmental, and social values of Gen Z and Millennials.
Trend:
Modern snack preferences are shifting towards products that are intentional about health benefits, eco-conscious practices, and fostering social interactions.
Conclusions:
Health: Specific health benefits are more appealing than broad health claims.
Sustainability: Eco-friendly and plant-based snacks are increasingly important.
Social Interaction: Snacks that promote social connectivity and personal expression are highly favored.
Implications for Brands:
Brands should:
Leverage AI to deeply understand and predict consumer preferences.
Develop snacks that address specific health needs and use eco-friendly, plant-based ingredients.
Create snack options that are designed for social sharing and portability, enhancing the snacking experience for younger consumers.
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