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Insight of the Day: AI opens almond snacking possibilities

Findings:

  1. Health-Focused Snacking: Gen Z and Millennials seek snacks that target specific health benefits such as energy, gut health, and stress relief.

  2. Eco-conscious Eating: Sustainability, reducing food waste, and plant-based diets are highly valued by younger consumers.

  3. Social Connectivity through Snacking: Snacks serve as a form of self-expression and a means to foster social connections, with an emphasis on portability and shareability.

Key Takeaway:

AI-driven insights are crucial for developing innovative snack products that resonate with the health, environmental, and social values of Gen Z and Millennials.

Trend:

Modern snack preferences are shifting towards products that are intentional about health benefits, eco-conscious practices, and fostering social interactions.

Conclusions:

  • Health: Specific health benefits are more appealing than broad health claims.

  • Sustainability: Eco-friendly and plant-based snacks are increasingly important.

  • Social Interaction: Snacks that promote social connectivity and personal expression are highly favored.

Implications for Brands:

Brands should:

  • Leverage AI to deeply understand and predict consumer preferences.

  • Develop snacks that address specific health needs and use eco-friendly, plant-based ingredients.

  • Create snack options that are designed for social sharing and portability, enhancing the snacking experience for younger consumers.

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