What is the Agentic AI Ad Tech Trend: From Automation to Autonomy Bayer is reshaping its digital advertising model to meet the next era of intelligent, self-optimizing marketing. By bringing its custom programmatic algorithm in-house , Bayer signals a shift from outsourced automation to agentic intelligence —where AI systems not only execute campaigns but also learn, adapt, and make strategic decisions in real time. In-House Intelligence:  Bayer’s custom algorithm, once exter

What Is the Trend: “Assisted Discovery” — AI as the Starting Point, Not the Endpoint Artificial intelligence has become a daily fixture in digital commerce — but shoppers still call the final shot. The latest joint study by the Interactive Advertising Bureau (IAB)  and Talk Shoppe  reveals a striking paradox:AI now drives discovery and comparison for nearly half of online consumers, yet 95% of shoppers verify its recommendations elsewhere before purchasing . AI ranks second o

What is the “AI + Video Travel Surging” Trend: Imagery, Intelligence and Itinerary Intersect This trend reflects how travel planning is being transformed by video content and artificial intelligence (AI) tools, turning browsing into booking and inspiration into itinerary in seconds. According to the research, destination video content, social-media reels and AI-driven recommendation engines now play a central role in shaping where people go, how they plan, and what they expec

What Is the AI Browser Trend: Browsing Gets a Brain AI-enhanced browsers embed intelligent agents and models directly into the browsing experience, turning passive web viewing into active co-pilot journeys. The implication: the browser is no longer just a container for websites—it becomes a personalized assistant that anticipates, summarizes, tasks and automates what you do online. Agent-First Experience:  Browsers such as ChatGPT Atlas and Comet enable users to ask questions

What is the AI Identity Classification Trend: When Fiction Becomes a Wikipedia Fact The emergence of AI-generated personalities like Tilly Norwood exposes a growing cultural and semantic tension around what it means to “exist” in the digital era. Synthetic Identity Dilemma:  Tilly Norwood, an AI-generated “actress” created by Xicoia, now occupies a space traditionally reserved for real people—complete with a verified Wikipedia page. This challenges how we define personhood an

What is the AI Barista Trend: Enhancing Service with Intelligent Assistance Starbucks has launched Green Dot Assist, an AI tool designed to aid baristas in real time with drink preparation and troubleshooting. This tool empowers employees by providing immediate answers and reducing guesswork during busy shifts. It enhances barista confidence and ensures consistent drink quality. The AI manages complex order flows from multiple channels—mobile, drive-thru, counter, and deliver

What is "The Rugged AI Mandate" Trend:  This trend, based on Gartner's 2026 strategic outlook, describes the mandatory, enterprise-wide shift from treating AI as an optional, add-on technology to architecting the entire business around a secure, resilient, and deeply integrated AI foundation. It's a move away from flashy front-end experiments and towards the industrial-strength "plumbing" required to run AI at scale, where risk management, infrastructure, and governance are n

What is the “Predictive Coffee” Trend: Starbucks is piloting AI that anticipates orders, enables voice-led experiences, and augments baristas with real-time assistance. Predictive ordering as personalization engine:  The vision is to forecast what you’ll want—time of day, weather, past behavior—and have it ready faster. This reframes loyalty from points to prescience, where the brand shows up with the “right next sip.” It elevates convenience into a felt sense of being known,

What is the "Corporate Vibewash" Trend:  This trend describes the strategic co-opting of casual, Gen Z slang—specifically the word "vibe"—by the corporate world to rebrand AI-assisted labor. "Vibe working" is presented as a free-flowing, improvised, and easy way of working, where generative AI handles the tedious tasks. However, this rebranding serves to obfuscate the real expertise, experimentation, and effort required to use AI effectively, creating a potential new form of

What is the "Co-Created Journey" Trend:  This trend describes a fundamental paradigm shift in travel retail, moving away from a user-led, search-and-filter model to a dynamic, AI-driven conversational one. Powered by "agentic AI," this new approach allows travelers to co-create complex itineraries through natural language dialogue, effectively collapsing the cumbersome planning process into a single, efficient conversation. From Search to Dialogue:  The trend marks the end of

What is the IRL De-Commoditization Trend:  This trend describes the strategic move by AI companies to create physical, real-world ("IRL") experiences, primarily through coffee shops and pop-ups. In a crowded and abstract digital market where all AI services feel like a "commodity," these brands are using the familiar, human-centric environment of a café to humanize their image, create tangible brand touchpoints, and differentiate themselves from the competition. Humanizing th

What is the Dynamic Hardware Trend:  This trend represents the next evolution in smartphone design, where static components are replaced with intelligent, kinetic, and robotic elements. These features, like the HONOR ROBOT PHONE's gimbal-mounted camera, allow the device to physically interact with the user and their environment, transforming it from a passive tool into an active companion. From Static Slab to Robotic Companion:  The smartphone is breaking free from its rigid

What is the Agentic Commerce Trend? Delegation is the New Discovery The rise of AI as a primary shopping assistant represents a...

What is the AI Shopping Assistant Trend? From gift brainstorming to deal-hunting, AI becomes the go-to holiday companion AI adoption...

What is the AI Actor Trend? The Rise of Virtual Stardom AI-generated actors like Tilly Norwood  represent a new frontier in entertainment...

What is the AI Travel Hallucination Trend? AI as a travel planner:  Millions of travelers are now turning to tools like ChatGPT, Google...

What Is the "AI Beauty Search" Trend? The "AI Beauty Search" trend highlights how beauty consumers are shifting from traditional search...

What is the Instant Camera Revival Trend? The "Instant Camera Revival" trend is the resurgent popularity of instant photography, driven...

What Is the "Data-Driven Culinary Forecast" Trend? The "Data-Driven Culinary Forecast"  trend is the new business practice of using...

What is the AI Camera Concept? The "AI camera concept" is a groundbreaking idea that redefines photography by proposing a device that...