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Insight of the Day: Are these popular online finance trends actually good for your bank account?

Summary of Online Finance Trends:


Young Canadians are increasingly turning to social media for personal finance advice, adopting trends like "girl math," the "little treat economy," "loud budgeting," "low-buy challenges," and "soft saving." While these trends offer certain benefits, they also come with potential drawbacks.

Key Takeaway:

While online finance trends can be helpful in sparking financial awareness and providing creative strategies, it's crucial to approach them with caution and consider their long-term implications. Consulting financial experts and tailoring these trends to individual needs is key to ensuring financial well-being.


The growing popularity of online financial advice platforms like TikTok and Reddit reflects a shift in how young people consume information and seek guidance on financial matters. This trend highlights the need for credible and trustworthy sources of financial education to counterbalance the potential risks of misinformation.


Online finance trends can be both beneficial and detrimental to one's bank account. While they can promote positive behaviors like saving and budgeting, they can also lead to overspending, unrealistic expectations, and neglect of long-term financial goals. A balanced and informed approach is essential to reap the benefits while mitigating the risks.

Implications for Brands:

  • Educational Content: Brands can create educational content that addresses the nuances of these trends, providing a more comprehensive understanding of their potential benefits and drawbacks.

  • Personalized Solutions: Develop personalized financial tools and resources that help individuals tailor these trends to their specific needs and goals.

  • Transparency and Trust: Prioritize transparency and build trust by partnering with financial experts to offer credible information and advice.

  • Community Building: Foster online communities where individuals can share experiences, learn from each other, and receive support in their financial journeys.

  • Responsible Marketing: Avoid promoting unrealistic expectations or quick fixes. Instead, focus on sustainable financial habits and long-term well-being.


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