Findings:
Mojito Dominance: Bacardi predicts the Mojito will be the most ordered cocktail globally in 2025, with the Margarita, Spritz, and Piña Colada following closely.
Emerging Spirits & Flavors: Tequila and mezcal are the top spirits of interest among bartenders, while coffee/espresso leads the flavor trend, followed by seasonal and spicy notes.
Premiumisation: Consumers increasingly prefer premium spirits, cocktails, and experiences, with Tequila, mezcal, and vodka leading the trend.
Alcohol-Free & Low-ABV Trends: A growing interest in 0% ABV and lower-alcohol cocktails, especially among young adults in India, France, and the US.
Sustainability & Culinary Inspiration: Zero-waste ingredients and gastro-inspired cocktails featuring umami and herbaceous flavors are gaining traction.
Key Takeaway:
Cocktails in 2025 will center on experiential drinking, premiumisation, sustainability, and inclusivity, with the Mojito leading a shift toward globally beloved and immersive cocktail experiences.
Trend:
Primary Trend: Experiential Premiumisation in Cocktails.
Sub-Trends:
Multi-sensory and immersive cocktail experiences.
Culinary-inspired mixology using sustainable and unique ingredients.
Consumer Motivation:
Seeking meaningful, sensory-rich experiences that connect them to unique flavors, culture, and sustainability.
Interest in reducing alcohol consumption without sacrificing taste or experience.
What Is Driving the Trend:
Digital fatigue driving demand for in-person, multi-sensory experiences.
Rising interest in premium and sustainable products.
Younger demographics exploring non-traditional and lower-alcohol options.
Who Are the People Referenced:
Mahesh Madhavan: CEO of Bacardi, highlighting the experiential shift in cocktail culture.
Bartenders: Influencers in cocktail trends and creators of culinary-inspired beverages.
Global Consumers: Young adults and premium-focused drinkers driving demand for experiential and sustainable drinking.
Description of Consumers, Products, or Services:
Consumers: Young adults (21–40), urban professionals, and premium experience seekers.
Products: Mojitos, Margaritas, low-ABV cocktails, and gastro-inspired drinks with herbaceous or umami flavors.
Services: Premium hospitality offerings, multi-sensory cocktail experiences, and sustainable mixology practices.
Conclusions:
The cocktail market is evolving toward premiumisation, sustainability, and multi-sensory experiences, with Mojitos leading the charge in redefining global drinking culture.
Implications:
For Brands:
Innovate with premium and sustainable offerings to align with consumer demand.
Emphasize experiential elements in cocktails and hospitality services.
For Society:
Encourages mindful drinking and reduced alcohol consumption.
Promotes sustainable practices in the beverage industry.
For Consumers:
Access to diverse and immersive cocktail experiences that reflect global trends and individual preferences.
For the Future:
Sustainability and culinary innovation will play central roles in cocktail evolution.
Consumer Trend:
Multi-sensory and experiential cocktail culture.
Consumer Sub-Trend:
Rising popularity of low-ABV and non-alcoholic alternatives.
Big Social Trend:
Mindful indulgence and sustainability in beverage consumption.
Local Trend:
Regional flavor preferences, such as Spritzes in Europe or Mojitos globally.
Worldwide Social Trend:
Global embrace of premiumisation and immersive cocktail experiences.
Name of the Big Trend Implied:
"Premium Experiential Cocktail Culture."
Name of the Big Social Trend Implied:
"Mindful and Sustainable Indulgence."
Social Drive:
Shift toward meaningful, sustainable, and personalized drinking experiences.
Learnings for Companies to Use in 2025:
Focus on premium cocktails and spirits with sustainable ingredients.
Embrace low-ABV and 0% ABV trends to cater to mindful consumers.
Innovate with gastro-inspired and immersive cocktail experiences.
Strategy Recommendations for Companies to Follow in 2025:
Leverage Iconic Cocktails: Capitalize on Mojito’s global popularity with creative variations.
Prioritize Sustainability: Incorporate zero-waste and eco-friendly ingredients into offerings.
Innovate with Flavors: Explore trending flavors like coffee, umami, and herbaceous notes.
Create Multi-Sensory Experiences: Develop immersive cocktail venues and events.
Expand Alcohol-Free Options: Offer elevated non-alcoholic and low-ABV alternatives.
Final Sentence (Key Concept):
In 2025, cocktails will thrive through premiumisation, sustainability, and immersive experiences, with the Mojito embodying the global shift toward mindful, social, and indulgent drinking culture.
What Brands & Companies Should Do in 2025 and How:
What to Do: Focus on premium and sustainable cocktail innovations.
How to Do It: Offer globally popular options like Mojitos, expand low-ABV alternatives, and create immersive drinking experiences that cater to the values and preferences of modern consumers.
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