top of page
Writer's pictureInsightTrendsWorld

Insight of the Day: Better-for-you solutions: Boosting nutrition, propelling protein and targeting functionality

The Rise of Better-For-You

  • Consumer Demand: Health-conscious consumers want functional food and drinks that promote well-being, boost immunity, improve gut health, and offer nutritional value with natural ingredients.

  • Focus on Gut Health: Probiotics, prebiotics, and postbiotics are on the rise due to their link to overall wellness.

  • Plant-Based is Still Hot:  Consumers continue to seek out plant-based options, driving innovation in alternative proteins and dairy.

Ingredients Spotlight

  • Protein Powerhouse: Soy and pea proteins are popular for their complete amino acid profiles and ability to boost protein content in products.

  • Botanical Benefits:  Plant extracts like green rooibos are sought after for their potential stress-reducing and mental wellness properties.

  • Clean Label Solutions: LM conventional pectins offer functional texture improvements with a consumer-friendly ingredient declaration.

  • Micronutrient Support:  Premixes with calcium, B12, and Vitamin D address nutritional gaps in plant-based diets.

Trends to Watch

  • Functional Products: Demand will grow for products offering specific health benefits, like immunity boosts and digestive support.

  • Tailored Nutrition: The rise of personalized approaches to meet diverse health goals (weight management, sports performance, etc.).

  • High-Protein Dairy:  Whey-based solutions will play a key role in creating protein-rich, indulgent dairy products.

  • Better-For-You Cheese: Expect innovation in lower-fat, lower-sodium, protein-boosted, and calcium-rich cheese options.

Additional Takeaways

  • Taste + Function:  It's not enough for products to be healthy; they need to be delicious too.

  • Nutritional Quality of Protein: Consumers now prioritize complete protein sources, shifting focus from quantity to quality.

  • Technology's Role: Advancements in AI and precision fermentation could lead to even more personalized nutrition solutions in the future.

0 views0 comments

댓글


bottom of page