top of page

Insight of the Day: Bye Barbie! Topping USD 1 billion, Inside Out 2 smashes global box office records


  • "Inside Out 2" has surpassed $1 billion in global box office revenue, making it the fastest animated film to reach this milestone.

  • The film's success is attributed to its exploration of complex emotions and its resonance with audiences, particularly teenagers.

Key Takeaway:

  • There is a strong demand for content that helps people understand and navigate their emotions, especially among young people.


  • The entertainment industry is increasingly focusing on emotional well-being and mental health themes.

Consumer Motivation:

  • Consumers, especially teens, are seeking relatable stories and tools to better understand and manage their emotions.

What's Driving the Trend:

  • Rising awareness of mental health issues, increased anxiety among teens, and a desire for deeper emotional connection are driving this trend.

Target Audience:

  • The article primarily focuses on teenagers, but the themes and messages of "Inside Out 2" resonate with people of all ages.


  • The article references "Inside Out 2," an animated film, and "InsideU," a hypothetical game based on the film's concept.


  • The success of "Inside Out 2" demonstrates the power of storytelling to address emotional well-being.

  • There is a significant opportunity to create products and services that help people explore and understand their emotions.

Implications for Brands:

  • Brands can tap into this trend by creating content, products, and experiences that promote emotional well-being.

  • Partnering with mental health organizations and experts can add credibility and reach to these initiatives.

Implications for Society:

  • By normalizing conversations about emotions and mental health, we can create a more empathetic and supportive society.

  • These efforts can contribute to improved mental health outcomes and stronger interpersonal relationships.


bottom of page