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Insight of the Day: Consumers are seeking more interesting snack flavors

The article highlights the increasing consumer demand for innovative and flavorful snack options, emphasizing the importance of catering to evolving taste preferences.

Key takeaways:

  • Innovation is key: Both retailers and consumers are more open to new snack products than in recent years.

  • Flavor focus: Consumers prioritize taste and flavor over "better for you" attributes when choosing salty snacks.

  • Diverse preferences: Consumers seek seasonal twists, brand collaborations, international flavors, diet-friendly options, and functional attributes in snacks.

  • Gen Z and millennials: These demographics are particularly interested in trying new and unique flavors.

  • Nostalgia and indulgence: Alongside adventurous flavors, consumers seek nostalgic and indulgent snacks, often in single-serve formats.

  • Clean labels: Back-to-basics, homemade appeal with clean ingredient labels are gaining traction.

  • Bold and unexpected flavor combinations:  Consumers are looking for unique and exciting flavor profiles.

  • Health-conscious options: The demand for healthier snacks with nutrient-dense ingredients and bold flavors is on the rise.

Recommendations for brands:

  • Focus on flavor innovation: Develop new and exciting flavors to cater to the growing demand for unique taste experiences.

  • Offer diverse options: Provide a range of snack options to cater to different preferences, including seasonal, collaborative, international, diet-friendly, and functional snacks.

  • Embrace single-serve formats: Cater to the demand for convenient and portion-controlled snacking options.

  • Consider nostalgic flavors: Appeal to consumers' desire for familiar and comforting flavors by offering nostalgic options.

  • Prioritize clean labels: Emphasize the use of simple, recognizable ingredients to meet the demand for healthier and more transparent snack choices.

  • Experiment with bold flavor combinations: Surprise and delight consumers with unexpected and exciting flavor pairings.

By understanding these evolving consumer preferences and incorporating them into product development and marketing strategies, snack brands can effectively meet the growing demand for more interesting and diverse snack flavors.


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