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Insight of the Day: Consumers Enjoy Being in Brand ‘Fandoms’: Survey

A recent survey conducted by inStore Magazine found that consumers enjoy being a part of brand fandoms. The survey asked participants about their feelings towards brand loyalty and found that many consumers are passionate about the brands they support.

According to the survey, 68% of respondents said they enjoy being part of a brand fandom and feel a sense of community with other fans. Additionally, 72% of participants said they are more likely to purchase products from a brand they are loyal to, and 65% said they have recommended their favorite brands to friends and family.

The survey also found that consumers are willing to engage with brands on social media, with 62% of respondents saying they follow their favorite brands on social platforms. This indicates that brand loyalty is closely tied to a brand's online presence and ability to engage with consumers in a meaningful way.

Overall, the survey suggests that brand fandoms can be a powerful tool for businesses looking to build customer loyalty and drive sales. By creating a sense of community and engaging with consumers online, brands can cultivate a loyal following that will support them for years to come.

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