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Insight of the Day: Consumers want wider range of healthy beverages as they cut back on alcohol, Prinova research finds

According to research conducted by Prinova, a leading supplier of high-quality ingredients and nutrient premixes, consumers are increasingly seeking out healthy beverage options. The study found that 86% of consumers expressed a desire for healthier beverages, with 48% specifically looking for reduced sugar options.

The research also highlighted that consumers are interested in functional beverages that offer added health benefits, such as probiotics, antioxidants, and vitamins. In response to these findings, beverage manufacturers are increasingly focusing on developing products that meet these consumer demands.

Prinova's research underscores the growing trend towards healthier beverages in the market, with consumers actively seeking out products that offer both taste and health benefits. By incorporating ingredients that provide nutritional value and align with consumer preferences, beverage companies can position themselves for success in meeting this demand for healthier options.

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