Insight of the Day: Contemporary Continues Quiet Luxury Trend at Paris Fashion Week for Fall ’25
- InsightTrendsWorld
- Mar 16
- 8 min read
Why it is the topic trending:
The article discusses a key trend emerging from Paris Fashion Week for Fall 2025, specifically the continuation of "quiet luxury" among contemporary brands, even as "loud luxury" or maximalism is also present on the runways. This contrast in styles and the analysis of which direction resonates with consumers is a significant topic in the fashion world, making the article relevant and newsworthy.
Overview:
The article reports on the Fall 2025 collections presented by contemporary brands at Paris Fashion Week, noting a continued emphasis on "quiet luxury." Despite the emergence of "loud luxury" on other runways, brands like Sandro, Maje, Claudie Pierlot, Maison Kitsuné, and Longchamp showcased collections featuring classic shapes, improved materials, and subtle elegance. This trend is characterized by dark-washed denim, structured silhouettes, upscaled basics, neutral color palettes, and a focus on quality and timeless pieces over ostentatious displays of wealth.
Detailed findings:
While "loud luxury" (new maximalism) was prominent on some runways, contemporary labels at Paris Fashion Week for Fall 2025 continued the "quiet luxury" trend.
Dark-washed, structured, and streamlined denim was a key element across various collections.
The SMCP family of brands (Sandro, Maje, Claudie Pierlot) particularly showcased this subtle shift in style, with Sandro leading the way.
Sandro's collection featured upscaled basics in a neutral palette of navy, taupe, and black, including sharp jackets, pleated skirts, and argyle sweater vests, emphasizing clean-cut, form-fitting, and streamlined silhouettes. They are also focusing on sourcing and production to become a leader in "accessible luxury."
Maje evolved from club wear to chicer, more classic silhouettes in leather and vinyl, offering an "office rebel" take on workwear with shorter hemlines, leopard print, layers, and sequins, alongside subtle '60s influences.
Claudie Pierlot underwent a revamp under a new creative head, focusing on preppy codes with contrast-collared jackets, pin-striped pleated pants, and a reinterpretation of a traditional officer's coat with a Mandarin collar. They also incorporated faux fur accents. The brand will drop its surname in future branding for a lighter, more playful image.
Maison Kitsuné returned to its preppy roots with plaid schoolgirl-style skirts, blazers, and streamlined collegiate looks after a period of California surfer wear. They are concentrating on materials like cashmere and chunky wool knits, with looser suiting for women and a collaboration strategy.
Longchamp also showcased cross-Channel influences, blending Parisian and London styles with a focus on crafts. They featured artist Constantin Riant's blue line artwork and incorporated London-inspired pieces like padded kimono jackets, cashmere dresses, glossy leather miniskirts, and a collaboration with Gloverall on duffle coats.
Key takeaway:
Despite the buzz around maximalism, "quiet luxury" remains a significant trend for Fall 2025 among contemporary fashion brands, emphasizing quality, classic silhouettes, and understated elegance as a form of "stealth wealth" and a more studiously serious approach to dressing.
Main trend (name): The Enduring Appeal of Quiet Luxury in Contemporary Fashion
Description of the trend (please name it): The Enduring Appeal of Quiet Luxury in Contemporary Fashion describes the continued preference among certain contemporary fashion brands for designs that prioritize understated elegance, high-quality materials, classic silhouettes, and a lack of conspicuous branding. This trend emphasizes a sophisticated and timeless approach to dressing, often associated with "stealth wealth," where the value lies in the quality and craftsmanship of the garments rather than overt displays of logos or embellishments.
What is consumer motivation:
Seeking Timeless Style: Consumers may be drawn to quiet luxury for its focus on classic pieces that transcend fleeting trends, offering long-term wardrobe investments.
Valuing Quality and Craftsmanship: There is an appreciation for well-made garments using premium materials that feel luxurious without being overtly flashy.
Desire for Understated Sophistication: Some consumers prefer a more subtle and refined aesthetic that communicates elegance through quality and design rather than prominent branding.
Rejecting Ostentation: In contrast to "loud luxury," quiet luxury appeals to those who prefer a more discreet and personal expression of style and wealth.
What is driving trend:
A Counterbalance to Maximalism: The continuation of quiet luxury can be seen as a reaction against the bold and often logo-heavy styles of maximalism that have gained prominence.
Emphasis on Sustainable Consumption: Investing in high-quality, timeless pieces aligns with a growing consumer focus on sustainability and buying fewer, better items.
The Influence of Minimalist Aesthetics: Quiet luxury shares roots with minimalist design principles, which continue to hold sway in fashion.
Brand Identity for Certain Labels: For brands like Sandro, Maje, and Claudie Pierlot, this understated elegance aligns with their established brand DNA and target customer.
What is motivation beyond the trend:
Personal Comfort and Confidence: Well-fitting and high-quality clothing can contribute to a sense of personal comfort and confidence.
Professionalism: The clean and streamlined silhouettes often associated with quiet luxury are suitable for professional environments.
Versatility: Classic pieces can be easily styled for various occasions, offering greater wardrobe flexibility.
Description of consumers article is referring to (what is their age?, what is their gender? What is their income? What is their lifestyle):
Age: Likely a broad age range, from younger professionals to more established individuals who appreciate timeless style over fleeting trends. Maje might lean slightly younger with its edgier take on workwear.
Gender: Primarily targets women, as the article focuses on women's collections, but the principles of quiet luxury can certainly apply to menswear as well.
Income: Suggests a mid-to-high income level, as the focus is on "accessible luxury" and improved materials, indicating a willingness to invest in quality clothing.
Lifestyle: Individuals who value sophistication, quality, and understated style in their wardrobe. They are likely not driven by overt displays of wealth or logos and may prefer timeless pieces that can be worn for many seasons. They might be professionals or individuals who appreciate a classic and elegant aesthetic.
Conclusions:
The continued presence of quiet luxury at Paris Fashion Week for Fall 2025 among contemporary brands indicates that this aesthetic holds enduring appeal in the fashion landscape. While maximalism might be capturing headlines, there remains a strong market for well-crafted, understated pieces that prioritize quality and timeless style. This trend offers a more serious and considered approach to dressing, appealing to consumers who value subtlety and sophistication over bold displays.
Implications for brands (Sandro, Maje, Claudie Pierlot):
Reinforces their brand identity as providers of sophisticated and accessible luxury fashion.
Allows them to cater to consumers seeking timeless pieces and high-quality basics.
The focus on improved sourcing and production can enhance their brand reputation and potentially justify price points within the "accessible luxury" category.
Implications for brands (Maison Kitsuné):
The return to preppy roots and focus on quality materials aligns with the principles of quiet luxury, offering a more refined and timeless aesthetic than their previous surfer wear.
Collaborations can help elevate brand awareness and potentially reach new customer segments.
Implications for brands (Longchamp):
While incorporating some trend elements, the focus on craftsmanship and timeless designs with a touch of subtle artistry aligns with the enduring appeal of quiet luxury.
Implication for society:
Reflects a segment of society that values understated elegance and quality over conspicuous consumption in fashion.
Offers an alternative to the fast-paced and often trend-driven nature of maximalist fashion.
Implications for consumers:
Provides options for building a wardrobe of classic, high-quality pieces that can be worn for multiple seasons.
Offers a more subtle way to express personal style and sophistication.
Implication for Future:
Quiet luxury is likely to remain a relevant and enduring trend, coexisting alongside other more expressive styles.
The focus on quality and sustainability might further fuel the demand for well-crafted, timeless pieces.
Consumer Trend (name, detailed description):
Name: Intentional Wardrobe Building
Detailed Description: Consumers are increasingly focused on building wardrobes with carefully selected, high-quality pieces that are versatile and long-lasting, rather than constantly chasing fleeting trends. Quiet luxury aligns with this trend by emphasizing investment in timeless staples.
Consumer Sub Trend (name, detailed description):
Name: The Rejection of Fast Fashion Excess
Detailed Description: A growing number of consumers are becoming more conscious of the environmental and social impacts of fast fashion and are seeking out more sustainable and enduring alternatives, such as the higher-quality garments associated with quiet luxury.
Big Social Trend (name, detailed description):
Name: The Rise of Conscious Consumerism
Detailed Description: Consumers are making more informed purchasing decisions based on factors beyond just price and aesthetics, including quality, ethics, sustainability, and a brand's values. Quiet luxury often appeals to this trend through its emphasis on quality and timelessness.
Worldwide Social Trend (name, detailed description):
Name: Global Appreciation for Understated Elegance
Detailed Description: Across various cultures, there is an appreciation for fashion that conveys sophistication and style through subtlety and quality, rather than overt displays of branding or trendiness.
Social Drive (name, detailed description):
Name: Seeking Enduring Style and Value
Detailed Description: Consumers are often driven by the desire to invest in clothing that offers enduring style and lasting value, rather than being dictated by rapidly changing trends. Quiet luxury caters to this drive by focusing on timeless and high-quality pieces.
Learnings for brands to use in 2025:
Quality and classic design continue to hold strong appeal for a significant segment of the market.
Understated elegance can be a powerful brand differentiator, especially amidst trends of maximalism.
A focus on improved sourcing and production can resonate with conscious consumers.
Strategy Recommendations for brands to follow in 2025:
Invest in high-quality materials and craftsmanship for core pieces in their collections.
Emphasize timeless silhouettes and versatile designs that can be styled in various ways.
Communicate the value and longevity of their garments to consumers.
Offer a curated selection of well-made basics in neutral color palettes.
Final sentence (key concept) describing main trend from article:
The Fall 2025 collections from contemporary brands at Paris Fashion Week demonstrate the enduring appeal of quiet luxury, emphasizing classic shapes and quality materials as a sophisticated alternative to the season's louder trends.
What brands & companies should do in 2025 to benefit from trend and how to do it:
Contemporary fashion brands in 2025 should continue to invest in high-quality materials and timeless designs that embody the essence of quiet luxury. They can benefit from this trend by offering a curated selection of well-made basics and sophisticated separates in neutral color palettes, emphasizing the versatility and longevity of these pieces in their marketing. Additionally, communicating their commitment to quality sourcing and ethical production can further resonate with consumers who are increasingly seeking enduring style and value over fleeting trends.
Final Note:
Core Trend: Enduring Quiet Luxury
Detailed Description: This core trend signifies the continued preference for understated elegance in contemporary fashion, characterized by high-quality materials, classic silhouettes, and a subtle sophistication that values timelessness over conspicuous branding.
Core Strategy: Emphasizing Quality and Timeless Design
Detailed Description: The central strategy involves focusing on superior craftsmanship, utilizing premium materials, and creating versatile, enduring designs that transcend short-lived trends, appealing to consumers seeking long-term wardrobe investments.
Core Industry Trend: The Coexistence of Diverse Aesthetic Preferences
Detailed Description: The fashion industry is increasingly accommodating a wider range of aesthetic preferences, with trends like quiet luxury and maximalism coexisting and catering to different consumer tastes and styles.
Core Consumer Motivation: Seeking Understated Sophistication and Lasting Value
Detailed Description: Consumers drawn to quiet luxury are primarily motivated by a desire for sophisticated style that is communicated through quality and timeless design, along with a focus on investing in garments that offer lasting value and transcend fleeting trends.
Final Conclusion: The Fall 2025 collections at Paris Fashion Week confirm that quiet luxury remains a powerful force in contemporary fashion, offering a sophisticated and enduring alternative to more overt trends and appealing to consumers who value quality, timelessness, and understated elegance.
Core Trend Detailed (words on Core Trend): The core trend of Enduring Quiet Luxury in contemporary fashion reflects a persistent appreciation for subtlety and refinement in personal style. Rather than relying on bold logos, vibrant colors, or overtly trendy designs, this aesthetic prioritizes the inherent beauty of high-quality materials, the elegance of well-crafted, classic silhouettes, and a focus on timeless pieces that can be integrated seamlessly into a sophisticated wardrobe. It speaks to a consumer who values longevity and versatility in their clothing choices, understanding that true style lies in the understated confidence that quality and subtle design can provide, rather than in conspicuous displays of branding or wealth.
Commentaires