Insight of the Day: From conscious wellbeing to betterment brands: Diageo outlines 5 top trends shaping consumer behavior

Diageo has turned to social media platforms, other web sources and its own consumer insight teams to track down the top trends shaping consumer behavior. What do these trends tell us - and what are the key takeaways for brands who want to future-proof themselves?

https://www.beveragedaily.com/Article/2024/03/06/Top-5-consumer-trends-identified-by-Diageo-s-social-media-research

https://www.diageo.com/en/news-and-media/press-releases/2023/diageo-launches-inaugural-global-consumer-trends-report-distilled