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Insight of the Day: Gen Z Teens Reducing Spend, Supporting Smaller Brands

Overall, Gen Z teens are showing a trend towards reducing spending and supporting smaller, innovative brands. They are prioritizing experiences and values such as sustainability and social causes when making purchasing decisions. This shift is reflected in their food preferences, with a growing interest in plant-based options and a preference for smaller snack brands.

In terms of media consumption, teens are choosing platforms like TikTok and Instagram over traditional forms of entertainment like TV. They are also embracing new technology like VR devices, indicating a preference for immersive experiences.

It's clear that Gen Z's consumption habits are different from previous generations, and brands will need to adapt to meet their evolving preferences. As they continue to prioritize authenticity and personal connection, smaller brands with a strong online presence may have a better chance of capturing their attention.

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