Insight of the Day: Gen Z, the kink-friendliest generation, fantasizes about… 🥁 ...monogamy

Findings:

• The Kinsey Institute and Feeld surveyed 3,310 members of Feeld from 71 countries, uncovering a reversal in traditional dating norms.

• 81% of Gen Z fantasize about monogamy, while Boomers and older generations are increasingly interested in open relationships and polyamory, with 75-80% fantasizing about joining a polycule.

Key Takeaway:

Generational dating preferences are shifting, with Gen Z romanticizing traditional relationships while breaking barriers with progressive views on gender and sexuality. Older generations are becoming more open to non-monogamous relationship models.

Trend:

• Shifting Relationship Norms: Younger generations lean towards monogamy, while older generations explore open relationships and polyamory.

Consumer Motivation:

• Gen Z is motivated by a desire for simplicity and emotional intimacy, romanticizing traditional relationships despite holding the most expansive views on gender and sexuality.

• Boomers are increasingly embracing sexual exploration and non-traditional relationships, perhaps as they seek to break away from past societal constraints.

What is Driving the Trend:

• Generational differences in how romantic and sexual relationships are viewed.

• Social and cultural shifts that challenge traditional relationship structures, along with greater visibility of diverse relationship models through social media and platforms like Feeld.

People Referred to in the Article:

• Gen Z: Primarily aged 9-24, they are exploring gender and sexuality with the broadest views but are simultaneously nostalgic for old-school monogamy.

• Boomers: Aged 58-76, who are showing increasing interest in open relationships and polyamorous lifestyles.

Description of Consumers, Product, or Service Referred to:

• Consumers: Dating platform users, primarily Gen Z and Boomers, exploring different relationship styles from monogamy to polyamory.

• Product/Service: Dating platforms like Feeld that cater to diverse sexual and romantic preferences, facilitating exploration of non-traditional relationships.

Conclusions:

• Traditional dating norms are being challenged across generations, with Gen Z valuing emotional intimacy and monogamy while breaking barriers in gender and sexuality, and older generations embracing polyamory and open relationships.

• This reflects a broader cultural shift where the lines between relationship types are increasingly blurred, leading to more fluid, expansive ideas of love and connection.

Implications for Brands:

• Dating platforms and relationship-oriented services must adapt to the evolving views of gender, sexuality, and relationship structures across generations.

• There are opportunities to create new tools, platforms, or services that help people explore diverse relationship models, from monogamy to polyamory, catering to both Gen Z and Boomers.

Implications for Society:

• The shifting relationship norms reflect a greater societal acceptance of sexual diversity and fluid relationship structures, contributing to the destigmatization of non-traditional relationship models.

• Society is becoming more inclusive, offering individuals across generations the freedom to define their relationships according to their preferences and needs.

Implications for Consumers:

• Consumers, particularly from Gen Z and Boomers, are gaining more options to explore relationships that align with their evolving desires, from monogamy to polyamory.

• Dating platforms that acknowledge these diverse needs will foster inclusive communities where people can explore their preferences without stigma.

Implications for the Future:

• As relationship structures continue to evolve, dating platforms and relationship services will need to innovate, offering tools that support fluidity, exploration, and the breaking of traditional relationship stereotypes.

• The future of relationships may focus on customized experiences where individuals choose relationship styles that best fit their personal needs and desires.

Consumer Trend:

• Exploration of Non-Traditional Relationships: Both Gen Z and Boomers are exploring non-traditional relationship models, from monogamy to open relationships and polyamory.

Consumer Sub-Trend:

• Breaking Gender and Sexuality Barriers: Gen Z continues to lead in breaking barriers surrounding gender and sexuality, contributing to a wider understanding of sexual diversity.

Big Social Trend:

• Fluidity in Relationship Models: Society is moving toward a more fluid understanding of relationships, where individuals are less confined by traditional categories of monogamy or non-monogamy.

Worldwide Social Trend:

• Sexual Exploration Across Generations: As both younger and older generations explore non-traditional relationships, this signals a global shift towards embracing a wider range of romantic and sexual identities.

Source: https://www.trendwatching.com/trends-and-insights/gen-z-the-kink-friendliest-generation-fantasizes-about-monogamy