It seems that US adults use TikTok in a variety of ways, with a small subset of users being highly active and responsible for the majority of content on the platform. While younger adults are more likely to use TikTok, the study found that users in the 35-49 age group were the most active in terms of posting videos.
The study also revealed that TikTok users who post content are more engaged with the platform, following more accounts and having a higher follower count compared to non-posters. Additionally, the platform's algorithm seems to be successful in keeping users engaged, with a majority finding the videos on their "For You" page to be interesting.
Overall, this research provides valuable insights into how US adults are using TikTok and how engagement levels vary among different user groups. So, it seems that TikTok is a platform that appeals to a wide range of users, with varying levels of activity and engagement.
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