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Insight of the Day: Insomnia Cookies, a late-night bakery chain, is opening its first South Jersey location in Cherry Hill in the next few weeks

Key Takeaway:

Insomnia Cookies, a late-night bakery chain, is opening its first South Jersey location in Cherry Hill in the next few weeks.

Trend:

Expansion of late-night food options, catering to cravings for sweets and treats after traditional dining hours.

Findings:

  • Insomnia Cookies is opening a new location at 1006 Haddonfield Road in Cherry Hill.

  • The chain has over 250 locations nationwide but none currently in South Jersey.

  • Insomnia Cookies offers a variety of cookies, ice cream, and other sweet treats.

  • Late-night deliveries are available until 1 a.m. or later.

  • The brand started at the University of Pennsylvania and has grown significantly since then.

Conclusions:

  • The opening of Insomnia Cookies in Cherry Hill reflects the growing demand for late-night food options, particularly in the dessert category.

  • The brand's popularity and expansion indicate a successful business model and a strong consumer base.

Implications for Brands:

  • Businesses in the food industry can consider expanding their hours or offering late-night delivery options to cater to consumers seeking treats after traditional dining hours.

  • Brands can leverage social media and online platforms to promote their late-night offerings and reach a wider audience.

  • Partnering with delivery services can help businesses expand their reach and increase sales.

  • Focusing on quality, variety, and convenience can attract and retain customers in the competitive late-night food market.

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