top of page

Insight of the Day: Introducing 'mezquila': Tequila & mezcal blend pushes forward agave innovation



  • Santo Mezquila is a novel blend of tequila and mezcal.

  • It is launched by Sammy Hagar and Guy Fieri.

  • The product is debuting in the US, Canada, and Japan.

Key Takeaway:

  • Santo Mezquila taps into the growing consumer interest in innovative cocktails, agave spirits, and hybrid food and drink trends.


  • There is a significant trend towards unique and intriguing beverage options, especially those involving agave spirits.


  • The launch of Santo Mezquila highlights the potential for success in the agave spirits market through innovative blending and branding strategies.

  • Consumers are increasingly drawn to products that offer a novel experience and cater to their evolving tastes in spirits and cocktails.

Implications for Brands:

  • Brands should consider exploring hybrid and innovative product offerings to capture consumer interest.

  • Aligning products with current trends in the beverage industry can enhance market appeal and drive sales.

  • Collaboration with well-known personalities can boost brand visibility and credibility in competitive markets.


bottom of page