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Insight of the Day: Less booze, more healthcare: Fascinating graphic shows how millennials spend compared to their boomer parents

Boomer Spending Habits (1989):

  • Higher spending on:

  • Alcohol

  • Tobacco

  • Beef & pork

  • Homeownership

Millennial Spending Habits (2022):

  • Higher spending on:

  • Fresh fruits & vegetables

  • Nonalcoholic beverages

  • Healthcare

Factors Driving the Shift:

  • Health Consciousness: Millennials prioritize healthier food choices and are more likely to avoid excessive alcohol and tobacco use.

  • Rising Costs: Healthcare costs have become significantly more expensive over time.

  • Lifestyle Differences: Millennials may value experiences, travel, or technology over traditional investments like homeownership to the same extent as previous generations.

Key Takeaways:

  • Generational spending habits evolve with changing priorities and economic realities.

  • Millennials demonstrate a greater focus on wellness and a potential shift away from some traditional investments that boomers prioritized.

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