Insight of the Day: Nearly Three-Quarters of Retail Customers Consider Deals When Choosing Merchants

The results revealed that, among consumers who had purchased a retail product in the previous 30 days, 72% said price and discounts influenced their decision of where to make their most recent purchase.

https://www.pymnts.com/consumer-insights/2024/nearly-three-quarters-of-retail-customers-consider-deals-when-choosing-merchants/